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Virgil Abloh. Nike. ICONS

Hardcover, Swiss binding with open spine, 10 x 11.7 in., 5.14 lb, 352 pages
US$ 80
Edition: English
Availability: In Stock
Bringing together all the greats—from Air Jordan 1 to Air PrestoNike and Virgil Abloh reinvented sneaker culture with the collaborative project The Ten and redesigned 10 sneaker icons. Experience engineering ingenuity and Abloh’s investigative design process: each shoe is a piece of industrial design, a readymade sculpture, and a wearable all at once. The artful Swiss binding showcases an open spine, reflecting Abloh’s deconstructive vocabulary and disclosing the production of ICONS.

Customer reviews (28)

The Sneaker as (Hyper)Object

Nike and Virgil Abloh reinvigorated 10 icons of sneaker history
In 2016, sportswear manufacturer Nike and fashion designer Virgil Abloh joined forces to create a sneaker collection celebrating 10 of the Oregon-based company’s most iconic shoes. With their project The Ten—which reimagined icons like Air Jordan 1, Air Max 90, Air Force 1, and Air Presto, among others—they reinvigorated sneaker culture.

Virgil Abloh’s designs offer deep insights into engineering ingenuity and burst with cultural cachet. Drawing on the genius of the original shoe using lettering, ironic labels, collage, and sculpting techniques, Abloh played with language and sculptural elements to construct new meaning. Inspired by the wit of Dadaism, architectural theory, and avant-garde happenings, he analyzed what makes each shoe iconic and deconstructed it into an artistic assemblage, making each shoe into a piece of industrial design, a readymade sculpture, and a wearable all at once.

ICONS traces Abloh’s investigative, creative process through documentation of the prototypes, original text messages from Abloh to Nike designers, and treasures from the Nike archives. We find Swooshes sliced away from Air Jordans and reapplied with tape or thread, Abloh’s typical text fragments in quotation marks on Air Force 1, and All Stars cut into pieces. We take a look behind the scenes and witness Abloh’s DIY approach, which gave each model in the Off-WhiteTM c/o Nike collection its own unique touch. His deconstructive vocabulary is reflected in the Swiss binding, which showcases an open spine and discloses the production of the book.

The book documents Abloh’s cooperative way of working and reaffirms the power of print. For its design Nike and Abloh partnered with the acclaimed London-based design studio Zak Group. Together they conceived a two-part compendium, equal parts catalog and conceptual toolbox. The first part of the book presents a visual culture of sneakers while a lexicon in the second part defines the key people, places, objects, ideas, materials, and scenes from which the project grew. Texts by Nike’s Nicholas Schonberger, writer Troy Patterson, curator and historian Glenn Adamson, and Virgil Abloh himself frame the collaborative work within fashion and design history. A foreword by Hiroshi Fujiwara places the project within the historical continuum of Nike collaborators.
The author

Virgil Abloh (1980–2021) was a multi-hyphenate creative that often rejected classification on creativity. He operated in the realms of Art, Design, and Culture in conjunction with advocacy, mentoring, and philanthropy in the spaces he occupied. After earning a degree in Civil Engineering from the University of Wisconsin-Madison, he completed a master’s degree in Architecture at the Illinois Institute of Technology (IIT), Chicago. At IIT, while studying a Bauhaus design curriculum devised by Mies van der Rohe, Abloh began to craft the principles of his broader art practice. The Museum of Contemporary Art Chicago presented a major traveling survey of Abloh’s work in summer 2019—one of the highest attended exhibitions in the museum’s history. Abloh was the Chief Creative Director and founder of Off-White™️ and from 2018 to 2021 Men’s Artistic Director at Louis Vuitton, amongst other endeavors.

Virgil Abloh. Nike. ICONS
Hardcover, Swiss binding with open spine, 10 x 11.7 in., 5.14 lb, 352 pages
ISBN 978-3-8365-8509-5
Edition: English

Customer reviews (28)

Must have ..

Andreas, October 30, 2021
..für Sneaker Fans

Simply Amazing

Russell, October 28, 2021
Incredible coffee table book about the onset of the cultural revolution of sneakers and, in this case, the remaking by Virgil Abloh, of 10 iconic Nike shoe models with a history of each and his influences impacting redesign. Fun, informative, and beautifully photographed. EVERY visitor to your home will pick it up, leaf through it and want one!

ICONS, Virgil Abloh

Thomas Bureau, October 28, 2021
Superbe livre qui vient completer l'offre déjà bien pourvue d'ouvrages Taschen sur les sneakers !

Great coffee table book

Amara, October 28, 2021
I tried to get this book on the nike sneakers app when it dropped but it sold out. Im so happy I was able to find a copy on taschen. Looks great on my coffee table.


Angelica Maria, October 27, 2021
For shoes lovers! It´s an excellent book, full of brightness and creativity.
A master piece in the history of shoe desginers.

The best sneaker book

Moises, October 27, 2021
I love this book, i'm a sneaker fan and i honestly think is the best sneaker book.

A Guided Tour Through Inspiration

Rick, October 27, 2021
For anyone who has followed Virgil Abloh's meteoric career, this book will provide you with a clear insight into one element of that - his culture changing collaborations with Nike. Each step is well described, and lavishly illustrated, in a style, and to a degree of quality, we have all come to expect of TASCHEN. Whether you read this for the wealth of information it provides, or simply want yet another stunning addition to your coffee table book collection, this edition will not disappoint.

Great coffee table book

Margaux, October 27, 2021
Striking book makes a great present for sneakerheads and non enthusiasts alike.

Fashionable book

Jerry, October 27, 2021
This fashionable book with the inspiration from Virgil is absolutely a must have for the Off-White fans. Very good quality of the book and innovative content.


Lovro, October 27, 2021
Best book ever bought!! Recomend to everyone who loves fashion.
Virgil Abloh. Nike. ICONS
Virgil Abloh.
US$ 80
Virgil Abloh. Nike. ICONS