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Virgil Abloh. Nike. ICONS

Hardcover, Swiss binding with open spine10.0 x 11.7 in.4.60 lb352 pages80Edition: English Availability: In Stock
From Air Jordan 1 to Air Presto, Nike and Virgil Abloh reinvented sneaker culture with their project, The Ten. Experience engineering ingenuity and Abloh’s investigative design process: each shoe is a piece of industrial design and a readymade sculpture. The binding on ICONS showcases an open spine, reflecting Abloh’s design philosophy.
Virgil Abloh. Nike. ICONS

Virgil Abloh. Nike. ICONS


The Sneaker as (Hyper)Object

Nike and Virgil Abloh reinvigorated 10 icons of sneaker history

In 2016, sportswear manufacturer Nike and fashion designer Virgil Abloh joined forces to create a sneaker collection celebrating 10 of the Oregon-based company’s most iconic shoes. With their project The Ten—which reimagined icons like Air Jordan 1, Air Max 90, Air Force 1, and Air Presto, among others—they reinvigorated sneaker culture.

Virgil Abloh’s designs offer deep insights into engineering ingenuity and burst with cultural cachet. Drawing on the genius of the original shoe using lettering, ironic labels, collage, and sculpting techniques, Abloh played with language and sculptural elements to construct new meaning. Inspired by the wit of Dadaism, architectural theory, and avant-garde happenings, he analyzed what makes each shoe iconic and deconstructed it into an artistic assemblage, making each shoe into a piece of industrial design, a readymade sculpture, and a wearable all at once.

ICONS traces Abloh’s investigative, creative process through documentation of the prototypes, original text messages from Abloh to Nike designers, and treasures from the Nike archives. We find Swooshes sliced away from Air Jordans and reapplied with tape or thread, Abloh’s typical text fragments in quotation marks on Air Force 1, and All Stars cut into pieces. We take a look behind the scenes and witness Abloh’s DIY approach, which gave each model in the Off-WhiteTM c/o Nike collection its own unique touch. His deconstructive vocabulary is reflected in the Swiss binding, which showcases an open spine and discloses the production of the book.

The book documents Abloh’s cooperative way of working and reaffirms the power of print. For its design Nike and Abloh partnered with the acclaimed London-based design studio Zak Group. Together they conceived a two-part compendium, equal parts catalog and conceptual toolbox. The first part of the book presents a visual culture of sneakers while a lexicon in the second part defines the key people, places, objects, ideas, materials, and scenes from which the project grew. Texts by Nike’s Nicholas Schonberger, writer Troy Patterson, curator and historian Glenn Adamson, and Virgil Abloh himself frame the collaborative work within fashion and design history. A foreword by Hiroshi Fujiwara places the project within the historical continuum of Nike collaborators.
The author

Virgil Abloh (1980–2021) was a multi-hyphenate creative that often rejected classification on creativity. He operated in the realms of Art, Design, and Culture in conjunction with advocacy, mentoring, and philanthropy in the spaces he occupied. After earning a degree in Civil Engineering from the University of Wisconsin-Madison, he completed a master’s degree in Architecture at the Illinois Institute of Technology (IIT), Chicago. At IIT, while studying a Bauhaus design curriculum devised by Mies van der Rohe, Abloh began to craft the principles of his broader art practice. The Museum of Contemporary Art Chicago presented a major traveling survey of Abloh’s work in summer 2019—one of the highest attended exhibitions in the museum’s history. Abloh was the Chief Creative Director and founder of Off-White™️ and from 2018 to 2021 Men’s Artistic Director at Louis Vuitton, amongst other endeavors.

Virgil Abloh. Nike. ICONS
Hardcover, Swiss binding with open spine25.5 x 29.7 cm2.09 kg352 pages

ISBN 978-3-8365-8509-5

Edition: English
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35 Ratings

Perfect customer service

Anonymous,January 10, 2022
My fault, not TASCHEN: I'm not sure if this will get posted, but a few days ago I left a bad review, not because of the content, but because of what I perceived as a flaw in the binding. I was completely wrong and ignorant on different binding methods. So I would like to apologize and let everyone know, it was totally my fault, not Taschen's. In fact, their reply was quick and non judgmental, considering they were replying to an idiot.

Must have ..

Andreas,October 30, 2021
..für Sneaker Fans

Simply Amazing

Russell,October 28, 2021
Incredible coffee table book about the onset of the cultural revolution of sneakers and, in this case, the remaking by Virgil Abloh, of 10 iconic Nike shoe models with a history of each and his influences impacting redesign. Fun, informative, and beautifully photographed. EVERY visitor to your home will pick it up, leaf through it and want one!

ICONS, Virgil Abloh

Thomas B.,October 28, 2021
Superbe livre qui vient completer l'offre déjà bien pourvue d'ouvrages Taschen sur les sneakers !

Great coffee table book

Amara,October 28, 2021
I tried to get this book on the nike sneakers app when it dropped but it sold out. Im so happy I was able to find a copy on taschen. Looks great on my coffee table.