- “A rose-tinted trip back to the golden age of advertising.”
- “Anyone who approaches with questions about how people lived, ate, felt and consumed in earlier decades will find the TASCHEN ad books an excellent investment.”
- “Closest thing to time travel.”
All-American Ads of the 60sHardcover, 7.7 x 10.0 in., 4.59 lb, 640 pages40Edition: English, French, German Availability: June 16, 2023Pre-orders Terms and Conditions
All-American Ads of the 60s40
Americana in Full Bloom
To the moon and back with advertising in the 1960s
Stars like Sean Connery, Woody Allen, Salvador Dalí, and Sammy Davis Jr. endorsed everything from bourbon to handmade suits in an attempt by Madison Avenue to urge Americans to open their wallets and participate in one giant consumer binge. Social change at the end of the era brought psychedelic swirls and liberated women and minorities to a newly conscious public. Keep an eye out for some of the more surprising and controversial ads—such as Tupperware billing its storage container as a "wifesaver."
From forgotten cars, to cigarettes to food and much more, this colorful collection of print ads explores the wide, wonderful world of 60s Americana.
Steven Heller has produced over 200 books on visual communication and published countless articles in international design magazines. Currently he is cofounder and cochair of the MFA Design program at the School of Visual Arts, New York.
Jim Heimann is the Executive Editor for TASCHEN America. A cultural anthropologist, historian, and an avid collector, he has authored numerous titles on architecture, pop culture, and the history of Los Angeles and Hollywood, including TASCHEN’s Surfing, Los Angeles. Portrait of a City, California Crazy, and the All-American Ads series.
All-American Ads of the 60sHardcover, 19.6 x 25.5 cm, 2.08 kg, 640 pages
ISBN 978-3-8365-8859-1Edition: English, French, German
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