Your Shopping Cart

Your shopping cart is empty!

Discover our bestsellers
Subtotal0 Item0
Go to Shopping Cart
“As mirrors on forties culture and values, this book offers a fascinating glimpse into a formative era of American design.”

All-American Ads of the 40s

Hardcover7.7 x 10.0 in.4.59 lb640 pages40Edition: English, French, German Availability: July 27, 2023Pre-orders Terms and Conditions
America’s war years reflected the immediate shift from consumerism to patriotism as advertising went to war. The postwar period opened the floodgates of buying as advertisers sought to meet the demands of a population recovering from years of rationing. Their new mission was to build a solid consumer base of advertisements filled with promise for a materializing generation of baby boomers.
All-American Ads of the 40s

All-American Ads of the 40s


From Darkness into Light

Wartime action and postwar triumph in the advertising of the 1940s

At the beginning of the decade, America was at war. Patriotism was an integral part of everyday life, with the sentiment mirrored in advertising. As America emerged victorious out of the darkness of World War II in 1945, the economic boom of the era helped usher in the most dramatic rise in quality of life, excess, and consumerism. The war’s end also brought unprecedented pride and prosperity to the American people, and nothing reflects the new wave of consumerism and progress more than the ads of the time. Spending power dramatically increased in the decade’s second half, with plentiful jobs and higher wages. Because of the new GI Bill, affordable housing was made available to returning war veterans for the first time. People were ready to embrace the idea of the American Dream.

The postwar era represented a flood of products and services for every need and occasion, reaching every corner of society. Everything from entertainment to travel and automobiles, alcohol and tobacco, fashion and beauty, and food and beverage was in high demand and within reach. This period opened the floodgates of buying as advertisers sought to meet the needs of a population recovering from years of rationing. This engaging collection edited by Jim Heimann dives into the frenetic, lively, and brilliant era of American life and advertising in the 1940s.
All-American Ads of the 40s
Hardcover19.6 x 25.5 cm2.08 kg640 pages

ISBN 978-3-8365-8858-4

Edition: English, French, German
0 Rating

No reviews have been posted for this item yet. Be the first to rate this product.