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The Package Design Book

25Edition: Multilingual (English, French, German)Availability: In Stock
As the first thing a consumer sees when looking at a product, the packaging can make or break a sale. Each year, the Pentawards celebrate the underrated art of package design by recognizing the most influential pieces from around the world. Featuring hundreds of works and with key pieces described in detail, this book brings together the lucky winners to celebrate the vivid creativity of packaging in its every form.
Hardcover5.5 x 7.7 in.1.95 lb576 pages

“Blurring the lines between marketing and art, this publication is a hardcore pop culture bible.”

The Package Design Book

The Package Design Book


All wrapped up

An international guide to contemporary packaging design

Packaging is a highly underrated art form. As the first thing a consumer sees when looking at a product, it can make or break a sale. Every year, the Pentawards celebrate the art of the package by recognizing the world's most groundbreaking and influential designs. Designers compete in five main categories — beverages, food, body, luxury, and other markets — and no fewer than 50 sub-categories.

Featuring a selection of hundreds of works, this book brings together Pentawards winners from 2008 to 2016, providing a vivid demonstration of creativity in every form of packaging. Readers will discover, through product descriptions and plenty of images, what drives design industry leaders and agencies behind these creations, which permeate all aspects of our everyday lives. This well of inspiration will not just serve design and marketing professionals, but anyone with an interest in the creative process of packaging.
The editors

Pentawards is the leading worldwide network dedicated to packaging design. Committed to recognizing excellence in design and providing a source of inspiration, Pentawards connects the global packaging design community through their annual competition, conferences and networking events.

Julius Wiedemann studied graphic design and marketing and was an art editor for newspapers and design magazines in Tokyo before joining TASCHEN in 2001. His titles include the Illustration Now! and Record Covers series, as well as the infographics collection and books about advertising and visual culture.

The Package Design Book
Hardcover14 x 19.5 cm0.89 kg576 pages

ISBN 978-3-8365-5552-4

Edition: Multilingual (English, French, German)
Download product images here



47 Ratings

Wonderful reading and watching

Martin,October 30, 2021
I spent such a long time reading and browsing the book, its so amusing and interesting. Really worth it and it has a special place in my bookshelf.

5 stars

Sasha,October 27, 2021
A wonderful book !!!

Full of design!

Antonino,October 27, 2021
I'm addicted to the design pack and this book satisfied me a lot!

A wave of creativity

Valentino,October 27, 2021
The best book I have ever found on Packaging. A wave of creativity and inspiration.


Intensa13,November 2, 2023

Según lo esperado

NicoGT,September 19, 2023
Todo bien