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XL books are at least 34 cm (13.4 in.) high, with the exception of landscape-format titles

The History of Graphic Design. Vol. 1. 1890–1959

80Edition: Multilingual (English, French, German)Availability: In Stock
In this mighty first volume, Jens Müller traces 70 years of graphic design, designers, and developments from the late 19th century through the economic boom after World War II, spanning designs that would form the basis for further revolutions. Year-by-year spreads are combined with in-depth features on hundreds of landmark projects, industry-leader profiles, as well as visual timelines of each decade.
Hardcover9.7 x 14.6 in.8.36 lb480 pages
“Jens Müller ambitiously traces not only the evolution of an industry, but also the arc of our aesthetics.”

“Chronicle, treasure of pictures, source of ideas—and above all, great fun.”
“Graphic design history is a cultural, political, social, and technological history. Since it is impossible to understand one without the other, this book, which looks at the legacy and heritage of graphic design, is an essential portal to our appreciation of the world’s history.”
Steven Heller
XL books are at least 34 cm (13.4 in.) high, with the exception of landscape-format titles
The History of Graphic Design. Vol. 1. 1890–1959

The History of Graphic Design. Vol. 1. 1890–1959


A Visual History of Graphic Design

A comprehensive look at hundreds of graphic works

History is a complex business. Fortunes boom and bust, empires wax and wane, and change—whether social, political, or technological—has its winners, its losers, its advocates, and its enemies. Through all the turbulent passage of time, graphic design—with its vivid, neat synthesis of image and idea—has distilled the spirit of each age.

This book is an in-depth history of graphic design from the end of the 19th century to the ’50s. It traces the evolution of this creative field from its beginning as poster design to its further development into advertising, corporate identity, packaging, and editorial design. Organized chronologically, the volume features over 2,500 seminal designs from all over the world, 71 of which are profiled in detail besides 61 leaders in the field, including Alphonse Mucha (chocolate advertisements), Edward Johnston (London Underground logo and typeface), El Lissitzky (constructivist graphics), Herbert Matter (photomontage travel posters from Switzerland), Saul Bass (animated opening titles), and A. M. Cassandre (art deco posters).

Author Jens Müller curates the standout designs for each year alongside a running sequence of design milestones. Meanwhile, in his introductory essay, David Jury situates graphic design from its point of origin in early printing, engraving, and lithography to striking creative developments in the 19th century. Each consecutive decade is then prefaced by a succinct overview as well as a visual timeline, offering a vivid display of the variety of graphic production in each decade as well as the global landscape which it at once described and defined.

As we move on from and reflect upon the 20th century, this first volume examines the foundations of what would influence some of the fastest-changing creative fields. Combined with Volume Two—which spans from the 1960s until today—the tomes offer the most comprehensive exploration of graphic design to date and a long-overdue recognition of its enormous contribution to economics, politics, social causes, the arts, media, and the way we see the world.
The author

Jens Müller was born in Koblenz, Germany, in 1982 and studied graphic design. Recipient of numerous national and international design awards, he is creative director of Vista design studio in Düsseldorf and professor of corporate design at the Dortmund University of Applied Sciences and Arts.

The editor

Julius Wiedemann studied graphic design and marketing and was an art editor for newspapers and design magazines in Tokyo before joining TASCHEN in 2001. His titles include the Illustration Now! and Record Covers series, as well as the infographics collection and books about advertising and visual culture.

The History of Graphic Design. Vol. 1. 1890–1959
Hardcover24.6 x 37.2 cm3.79 kg480 pages

ISBN 978-3-8365-6307-9

Edition: Multilingual (English, French, German)
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16 Ratings

Excelente recopilación

NARAN-HO,October 28, 2021
Esta colección es un gran hallazgo, sin duda contiene lo mejor de la historia de Diseño Grafico, un libro que debería estar en la colección de todos los diseñadores y amigos del diseño. Totalmente recomendable.

Part 1

Frank,October 27, 2021
Tempting to browse and part of a 2 volume set that is memorable if not for scope and breadth alone.


Ese,October 27, 2021
If you love graphic design like I do, this book will be your best partner, so many styles to reference and large format to enjoy.

Invaluable resource

G,October 27, 2021
I purchased both Vol1 and Vol2 of Graphic Design history. I've been a practicing designer for 30+years and can honestly say that these are possibly the most comprehensive collections of graphic design I've seen to date. Being a graphic nerd, I've found the occasional slip-up in the credits... but that doesn't detract from the visual feast and wealth of inspiration these books offer. Go for it.

Belle découverte

Florian,October 27, 2021
Livre très intéressant retraçant chronologiquement l’histoire du design graphique.