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Logo Design

Hardcover, 5.5 x 7.7 in., 2.84 lb, 664 pages
US$ 20
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Welcome to the comprehensive catalogue of logos. Across industry, media, music, and more, this far-reaching collection explores the irrepressible power of a brand’s graphic representation. Thematic chapters explore how text, image, and ideas distill into a symbol. In handy reference-book size, this is a definitive introduction to the philosophy—and triumphs—of visual branding.

Sure Signs

Diverse logos from around the world

A good logo can glamorize just about anything. Now available in our popular Klotz format, this sweeping compendium gathers diverse brand markers from around the world to explore the irrepressible power of graphic representation. Organized into chapters by theme, the catalogue explores how text, image, and ideas distill into a logo across events, fashion, media, music, and retailers.

Featuring work from both star names and lesser-known mavericks, this is an excellent reference for students and professionals in design and marketing, as well as for anyone interested in the visuals and philosophy behind brand identity.
The editor

Julius Wiedemann studied graphic design and marketing and was an art editor for newspapers and design magazines in Tokyo before joining TASCHEN in 2001. His titles include the Illustration Now! and Record Covers series, as well as the infographics collection and books about advertising and visual culture.

Logo Design
Hardcover, 5.5 x 7.7 in., 2.84 lb, 664 pages
Bibliotheca Universalis — Compact cultural companions celebrating the eclectic TASCHEN universe!
Logo Design (Bibliotheca Universalis)
Logo Design
US$ 20
Logo Design (Bibliotheca Universalis)
Registry for availability info