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D&AD. The Copy Book

25Edition: EnglishAvailability: July 14, 2024
In 1995, the D&AD published a book on the intricate art of writing for advertising. Now, D&AD and TASCHEN join forces to bring you this updated and redesigned edition with essays by 53 leading professionals from across the world. This book isn’t just indispensable for marketing writers, but for anyone who needs to win people over online, on paper, or in person.
- wird mit FM Raster gedruckt (bitte immer im PO vermerken, ODU 20.09.22)5.5 x 7.7 in.1.85 lb544 pages
D&AD. The Copy Book

D&AD. The Copy Book

25

Creative Bible

An updated edition of the best-selling reference work for copywriting

In 1995, the D&AD published a book on the art of writing for advertising. The then best-selling book remains an important reference work today—a bible for creative directors. D&AD and TASCHEN have joined forces to bring you an updated and redesigned edition of the publication. Regarded as the most challenging field in advertising, copywriting is usually left to the most talented professionals—often agency leaders or owners themselves. The book features a work selection and essays by 53 leading professionals in the world, including copywriting superstars such as David Abbott, Lionel Hunt, Steve Hayden, Dan Wieden, Neil French, Mike Lescarbeau, Adrian Holmes, and Barbara Nokes.

The lessons to be learned on these pages will help you create clearer and more persuasive arguments, whether you are writing an inspiring speech, an engaging web banner or a persuasive letter. This is not simply a “must-have” book for people in advertising and marketing, it is also a “should-have” for anyone who needs to involve or influence people, by webpage, on paper, or in person.
The editor

D&AD is a nonprofit educational charity that was launched in 1962 by a group of London-based creative revolutionaries including David Bailey, Terence Donovan and Alan Fletcher, with iconic and legendary professionals on both its judging panels and winners lists. By celebrating creative communication and rewarding its practitioners, D&AD raises standards across the industry. The annual D&AD Awards—the industry’s biggest and best—rewards outstanding creativity, originality, technical excellence and innovation in design and advertising.

D&AD. The Copy Book
- wird mit FM Raster gedruckt (bitte immer im PO vermerken, ODU 20.09.22)14 x 19.5 cm0.84 kg544 pages

ISBN 978-3-8365-6852-4

Edition: English
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4.9

/5

16 Ratings

Excellent guide for copywriters nowadays

Ivana M.,December 4, 2023
Worth every cent! The book gives you the insight of old-school copywriting

Creative process explained

Lucian,November 3, 2021
Attention all copywriters: veterans or newcomers, you should own this! This is a map from the greats to use in the creative journey.

Très beau livre

Clément,October 28, 2021
Une très jolie édition

Knowing advertisement

Anonymous,October 27, 2021
It is fascinating how the people behind ads can influence so easily our behaviour. Actually they create trend and lead, both in a good and bad way, the contemporary society. This book is excellent both because it makes you understand all the process behind the creation of an ad and introduces the reader into the history of this art. Absolutely suggest.

Helpful and inspiring

Adriana,October 27, 2021
A good read for copywriters and redactors who want to go deep into the work of top professionals in search for motivation