D&AD. The Copy Book- wird mit FM Raster gedruckt (bitte immer im PO vermerken, ODU 20.09.22), 5.5 x 7.7 in., 2.10 lb, 544 pages
D&AD. The Copy Book15
An updated edition of the best-selling reference work for copywriting
The lessons to be learned on these pages will help you create clearer and more persuasive arguments, whether you are writing an inspiring speech, an engaging web banner or a persuasive letter. This is not simply a “must-have” book for people in advertising and marketing, it is also a “should-have” for anyone who needs to involve or influence people, by webpage, on paper, or in person.
D&AD is a nonprofit educational charity that was launched in 1962 by a group of London-based creative revolutionaries including David Bailey, Terence Donovan and Alan Fletcher, with iconic and legendary professionals on both its judging panels and winners lists. By celebrating creative communication and rewarding its practitioners, D&AD raises standards across the industry. The annual D&AD Awards—the industry’s biggest and best—rewards outstanding creativity, originality, technical excellence and innovation in design and advertising.
D&AD. The Copy Book- wird mit FM Raster gedruckt (bitte immer im PO vermerken, ODU 20.09.22), 14 x 19.5 cm, 0.95 kg, 544 pages
ISBN 978-3-8365-6852-4Edition: English