Mid-Century Ads. 40th Ed.Hardcover, 6.1 x 8.5 in., 2.45 lb, 512 pages30Edition: English, French, German Availability: January 14, 2024
Mid-Century Ads. 40th Ed.30
Mad for Ads
Advertising for the space age
Digitally remastered for optimum reproduction quality, the ads burst with crisp fonts and colors, as well as a sexy sense of possibility, beguiling their audience to buy everything from guns to girdles, cars to toothpaste, air travel to home appliances. At turns startling, amusing and inspiring, this panorama of midcentury marketing is at once an evocative period piece and a showcase of design innovation and advertising wit.
The contributing author
Steven Heller has produced over 200 books on visual communication and published countless articles in international design magazines. Currently he is cofounder and cochair of the MFA Design program at the School of Visual Arts, New York.
Jim Heimann is the Executive Editor for TASCHEN. A cultural anthropologist, historian, and an avid collector, he has authored numerous titles on architecture, pop culture, and the history of Los Angeles and Hollywood, including TASCHEN’s Surfing, Los Angeles. Portrait of a City, California Crazy, and the All-American Ads series.
Mid-Century Ads. 40th Ed.Hardcover, 15.6 x 21.7 cm, 1.11 kg, 512 pages
ISBN 978-3-8365-9147-8Edition: English, French, German
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