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The Package Design Book
25Edizione: Multilingue (Francese, Inglese, Tedesco)Disponibilità: DisponibileL'imballaggio è la prima cosa che un consumatore vede quando guarda un prodotto e riveste quindi un ruolo decisivo nel determinarne la vendita. Ogni anno, i Pentawards celebrano la sottovalutata arte del design delle confezioni, premiando i lavori più influenti di tutto il mondo. Con centinaia di opere e con i pezzi chiave descritti in dettaglio, questo libro riunisce i fortunati vincitori per celebrare la vivace creatività del packaging in ogni sua forma.
Copertina rigida, 5.5 x 7.7 in., 1.95 lb, 576 pagine
The Package Design Book
25All wrapped up
An international guide to contemporary packaging design
Packaging is a highly underrated art form. As the first thing a consumer sees when looking at a product, it can make or break a sale. Every year, the Pentawards celebrate the art of the package by recognizing the world's most groundbreaking and influential designs. Designers compete in five main categories — beverages, food, body, luxury, and other markets — and no fewer than 50 sub-categories.
Featuring a selection of hundreds of works, this book brings together Pentawards winners from 2008 to 2016, providing a vivid demonstration of creativity in every form of packaging. Readers will discover, through product descriptions and plenty of images, what drives design industry leaders and agencies behind these creations, which permeate all aspects of our everyday lives. This well of inspiration will not just serve design and marketing professionals, but anyone with an interest in the creative process of packaging.
Featuring a selection of hundreds of works, this book brings together Pentawards winners from 2008 to 2016, providing a vivid demonstration of creativity in every form of packaging. Readers will discover, through product descriptions and plenty of images, what drives design industry leaders and agencies behind these creations, which permeate all aspects of our everyday lives. This well of inspiration will not just serve design and marketing professionals, but anyone with an interest in the creative process of packaging.
Gli editori
Pentawards is the leading worldwide network dedicated to packaging design. Committed to recognizing excellence in design and providing a source of inspiration, Pentawards connects the global packaging design community through their annual competition, conferences and networking events.
Julius Wiedemann ha studiato graphic design e marketing, e ha lavorato come art editor per diverse riviste di design e digital media a Tokyo. Le sue numerose pubblicazioni per i tipi di TASCHEN dedicati ai media digitali includono Illustration Now!, Logo Design, Jazz Covers e Information Graphics.
The Package Design Book
Copertina rigida, 14 x 19.5 cm, 0.89 kg, 576 pagineISBN 978-3-8365-5552-4
Edizione: Multilingue (Francese, Inglese, Tedesco)Scarica qui le immagini del prodotto
5.0
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2 novembre 2023
💯Según lo esperado
19 settembre 2023
Todo bienEssencial para quem trabalha com design.
30 agosto 2023
Ótimo livro de referências para design de produto.Nice present
17 maggio 2023
Interesting material for product designersGood content but the book is physically a lot smaller than I thought
13 aprile 2023
I expected it to be larger but I guess it's on me for not looking at the description better but the content is niceExcellent Book!
15 dicembre 2022
When I received it I said: "Hmm that's a small yellow little book", BUT! It is such a great book! 653 pages full of creativity and insiration, divided into categories!