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The Package Design Book
Copertina rigida, 5.5 x 7.7 in., 2.24 lb, 672 pagine25Edizione: Francese, Inglese, Tedesco Disponibilità: DisponibileL'imballaggio è la prima cosa che un consumatore vede quando guarda un prodotto e riveste quindi un ruolo decisivo nel determinarne la vendita. Ogni anno, i Pentawards celebrano la sottovalutata arte del design delle confezioni, premiando i lavori più influenti di tutto il mondo. Con centinaia di opere e con i pezzi chiave descritti in dettaglio, questo libro riunisce i fortunati vincitori per celebrare la vivace creatività del packaging in ogni sua forma.

The Package Design Book
25All wrapped up
An international guide to contemporary packaging design
Packaging is a highly underrated art form. As the first thing a consumer sees when looking at a product, it can make or break a sale. Every year, the Pentawards celebrate the art of the package by recognizing the world's most groundbreaking and influential designs. Designers compete in five main categories — beverages, food, body, luxury, and other markets — and no fewer than 50 sub-categories.
Featuring a selection of hundreds of works, this book brings together Pentawards winners from 2008 to 2016, providing a vivid demonstration of creativity in every form of packaging. Readers will discover, through product descriptions and plenty of images, what drives design industry leaders and agencies behind these creations, which permeate all aspects of our everyday lives. This well of inspiration will not just serve design and marketing professionals, but anyone with an interest in the creative process of packaging.
Featuring a selection of hundreds of works, this book brings together Pentawards winners from 2008 to 2016, providing a vivid demonstration of creativity in every form of packaging. Readers will discover, through product descriptions and plenty of images, what drives design industry leaders and agencies behind these creations, which permeate all aspects of our everyday lives. This well of inspiration will not just serve design and marketing professionals, but anyone with an interest in the creative process of packaging.
Gli editori
Pentawards is the leading worldwide network dedicated to packaging design. Committed to recognizing excellence in design and providing a source of inspiration, Pentawards connects the global packaging design community through their annual competition, conferences and networking events.
Julius Wiedemann ha studiato graphic design e marketing, e ha lavorato come art editor per diverse riviste di design e digital media a Tokyo. Le sue numerose pubblicazioni per i tipi di TASCHEN dedicati ai media digitali includono Illustration Now!, Logo Design, Jazz Covers e Information Graphics.
The Package Design Book
Copertina rigida, 14 x 19.5 cm, 1.02 kg, 672 pagineISBN 978-3-8365-5552-4
Edizione: Francese, Inglese, TedescoScarica qui le immagini del prodotto
5
Wonderful reading and watching
30 ottobre 2021
I spent such a long time reading and browsing the book, its so amusing and interesting. Really worth it and it has a special place in my bookshelf.5 stars
27 ottobre 2021
A wonderful book !!!Full of design!
27 ottobre 2021
I'm addicted to the design pack and this book satisfied me a lot!A wave of creativity
27 ottobre 2021
The best book I have ever found on Packaging. A wave of creativity and inspiration.Muy buen artículo
2 febbraio 2022
Edición muy cuidada, muy buen desarrollo del tema