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The Package Design Book

Copertina rigida14 x 19.5 cm1.02 kg672 pagine20Edizione: Francese, Inglese, Tedesco Disponibilità: Disponibile
As the first thing a consumer sees when looking at a product, the packaging can make or break a sale. Each year, the Pentawards celebrate the underrated art of package design by recognizing the most influential pieces from around the world. Featuring hundreds of works and with key pieces described in detail, this book brings together the lucky winners to celebrate the vivid creativity of packaging in its every form.
The Package Design Book

The Package Design Book

20

All wrapped up

An international guide to contemporary packaging design

Packaging is a highly underrated art form. As the first thing a consumer sees when looking at a product, it can make or break a sale. Every year, the Pentawards celebrate the art of the package by recognizing the world's most groundbreaking and influential designs. Designers compete in five main categories — beverages, food, body, luxury, and other markets — and no fewer than 50 sub-categories.

Featuring a selection of hundreds of works, this book brings together Pentawards winners from 2008 to 2016, providing a vivid demonstration of creativity in every form of packaging. Readers will discover, through product descriptions and plenty of images, what drives design industry leaders and agencies behind these creations, which permeate all aspects of our everyday lives. This well of inspiration will not just serve design and marketing professionals, but anyone with an interest in the creative process of packaging.
Gli editori

Pentawards is the leading worldwide network dedicated to packaging design. Committed to recognising excellence in design and providing a source of inspiration, Pentawards connects the global packaging design community through their annual competition, conferences and networking events.

Julius Wiedemann ha studiato graphic design e marketing, e ha lavorato come art editor per diverse riviste di design e digital media a Tokyo. Le sue numerose pubblicazioni per i tipi di TASCHEN dedicati ai media digitali includono Illustration Now!, Logo Design, Jazz Covers e Information Graphics.

The Package Design Book
Copertina rigida14 x 19.5 cm1.02 kg672 pagine

ISBN 978-3-8365-5552-4

Edizione: Francese, Inglese, Tedesco