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20th-Century Fashion. 100 Years of Apparel Ads

25Edizione: Multilingue (Francese, Inglese, Tedesco)Disponibilità: Disponibile
In questa storia illustrata della moda, 400 pubblicità della collezione Jim Heimann ripercorrono non solo il cambiamento delle tendenze e delle silhouette del XX secolo, ma anche l'evoluzione del loro marketing, quando la moda si è trasformata da un'attività esclusiva dei saloni parigini nell'odierna mega-industria globale.
Copertina rigida5.9 x 7.7 in.2.14 lb592 pagine
20th-Century Fashion. 100 Years of Apparel Ads

20th-Century Fashion. 100 Years of Apparel Ads


The Way We Wore

The story of modern fashion from couture to mass market

The 20th century saw fashion evolve from an exclusive Parisian salon business catering for the wealthy elite into a global industry employing millions, with new trends whisked into stores before the last model has even left the catwalk.

Along the way, the signature silhouettes of each era evolved beyond recognition. For women, House of Worth crinolines gave way to Vionnet’s bias-cut gowns, Dior’s New Look to Quant’s Chelsea Look, Halston’s white suit to Frankie B.’s low-rise jeans. In menswear, ready-made suits signaled the demise of bespoke tailoring, long before Hawaiian shirts or skinny jeans entered the game.

20th-Century Fashion offers a retrospective of the last hundred years of style via 400 fashion advertisements from the Jim Heimann Collection. The images trace not only the changing trends but also the evolution in their marketing and audience, as fashion was adopted into popular culture and the mass market, decade by decade. An in-depth introduction and illustrated timeline detail the style-makers and trendsetters, and how historic events, design houses, retailers, films, magazines, and celebrities shaped the way we dressed—then and now.

Alison A. Nieder has worked in fashion since 1985, in retail, apparel production, and as a fashion business journalist. She is executive editor of California Apparel News, a fashion trade publication covering the West Coast apparel and textile industries.


Jim Heimann is the Executive Editor for TASCHEN. A cultural anthropologist, historian, and an avid collector, he has authored numerous titles on architecture, pop culture, and the history of Los Angeles and Hollywood, including TASCHEN’s Surfing, Los Angeles. Portrait of a City, California Crazy, and the All-American Ads series.

20th-Century Fashion. 100 Years of Apparel Ads
Copertina rigida15.1 x 19.5 cm0.97 kg592 pagine

ISBN 978-3-8365-2279-3

Edizione: Multilingue (Francese, Inglese, Tedesco)
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2 Valutazioni

Absolutely amazing, as usual

Deniss,30 ottobre 2021
I've bought this one as a birthday present for my friend, who's a part of a fashion world. Needless to say, he was absolutely happy with the present. I love TASCHEN all the way. Every book I bought (and I have about 25 of them at the moment) gives me some true emotional pleasure. Thanks a lot for that feeling.

Looking back on vintage ads of 20th century

Marius,27 ottobre 2021
By looking into ads you can see how culture changed over the years. How it started to be more brave in 70-80s