The adidas Archive. The Footwear Collection. 40th Ed.
30Disponibilità: DisponibileThe adidas Archive. The Footwear Collection. 40th Ed.
30Three-Stripe Thrills
The history of the adidas shoe, from its earliest beginnings until today
To further develop and tailor his products to athletes’ specific needs, Dassler asked them to return their worn footwear when no longer needed, with all the shoes eventually ending up in his attic (to this day, many athletes return their shoes to adidas, often as a thank you after winning a title or breaking a world record). This collection now makes up the "adidas archive", one of the largest, if not the largest archive of any sports goods manufacturer in the world—which photographers Christian Habermeier and Sebastian Jäger have been visually documenting in extreme detail for years.
Shot using the highest reproduction techniques, these images reveal the fine details as much as the stains, the tears, the repair tape, the grass smudges, the faded autographs. It’s all here, unmanipulated and captured in extremely high resolution—and with it comes to light the personal stories of each individual wearer. We encounter the shoes worn by West Germany’s football team during its “miraculous” 1954 World Cup win and those worn by Kathrine Switzer when she ran the Boston Marathon in 1967, before women were officially allowed to compete; custom models for stars from Madonna to Lionel Messi; collabs with the likes of Pharrell Williams, Raf Simons, Stella McCartneyor Yohji Yamamoto; as well as the brand’s trailblazing techniques and materials.
Accompanied by expert texts, each picture tells us the why and the how, but also conveys the driving force behind adidas. What we discover goes beyond mere design; in the end, these are just shoes, worn out by their users who have loved them—but they are also first-hand witnesses of our sports, design, and culture history, from the beginnings of the Dassler brothers and the founding of adidas until today.
I fotografi e gli autori
Christian Habermeier lavora come fotografo e designer dal 1989. Ha studiato design della comunicazione e tenuto corsi di fotografia e illustrazione digitale dal 2000 al 2006, dedicandosi inoltre a progetti personali in Kenya, Nepal, India, Svizzera, Hong Kong e a Cuba. Nel 2000 ha fondato studio waldeck photographers, mentre nel 2013 ha coronato il sogno, a lungo coltivato, di realizzare uno studio a emissioni zero di CO2.
Sebastian Jäger ha studiato design all’Università di Scienze Applicate Georg-Simon-Ohm di Norimberga, specializzandosi in filmati e fotografia. Qui, nel 2005, ha conosciuto Christian Habermeier, all’epoca suo professore. Il loro studio waldeck photographers fornisce servizi alle aziende e a enti culturali. Nel 2011 hanno cominciato a creare una raccolta fotografica che documentasse i modelli di scarpe contenuti negli archivi storici Adidas.
The adidas Archive. The Footwear Collection. 40th Ed.
Copertina rigida, 15.6 x 21.7 cm, 1.11 kg, 512 pagineISBN 978-3-8365-9107-2
Edizione: Multilingue (Francese, Inglese, Tedesco)ISBN 978-3-8365-9108-9
Edizione: Multilingue (Inglese, Italiano, Spagnolo)Non sono state ancora pubblicate recensioni per questo articolo. Sii il primo a valutare questo prodotto.