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OTT 2025

California Crazy. American Pop Architecture. 45th Ed.

30

45th Edition Series

  • Frank Lloyd Wright. 45th Ed.
  • Case Study Houses. The Complete CSH Program 1945-1966. 45th Ed.
  • Cabins. 45th Ed.
  • Tree Houses. 45th Ed.
Edizione: IngleseDisponibilità: dicembre 15, 2025

In questa vivida analisi di uno stile architettonico anticonformista, scoprite le strutture lungo le strade della California. Nuove scoperte e saggi illustrati esplorano come questi edifici siano diventati sinonimo della West Coast e come il potere dell'espressione personale abbia sostenuto qualsiasi istituzione architettonica con strutture eccentriche, innovative e bizzarre.

Copertina rigida6.1 x 8.5 in.2.31 lb480 pagine
OTT 2025
California Crazy. American Pop Architecture. 45th Ed.

California Crazy. American Pop Architecture. 45th Ed.

30

West Coast Wild

Le anomalie architettoniche della California

At the dawn of the automobile age, Americans’ predilection for wanderlust prompted a new wave of inventive entrepreneurs to cater to this new mode of transportation. Starting in the 1920s, attention-grabbing buildings began to appear that would draw in passing drivers for snacks, provisions, souvenirs, or a quick meal. The architectural establishment of the day dismissed these roadside buildings as “monstrosities”.

Yet, they flourished, especially along America’s Sunbelt, and in particular, in Southern California, as proprietors indulged their creative impulses in the form of giant, eccentric constructions — from owls, dolls, pigs, and ships, to coffee pots and fruit. Their symbolic intent was guileless, yet they were marginalized by history. But, over the past 40 years, California’s architectural anomalies have regained their integrity, and are now being celebrated in this freshly revised compendium of buildings, California Crazy.

Brimming with the best examples of this architectural genre, California Crazy includes essays exploring the influences that fostered the nascent architectural movement, as well as identifying the unconventional landscapes and attitudes found on Los Angeles and Hollywood roadsides which allowed these buildings to flourish in profusion.

In addition, California Crazy features David Gebhard’s definitive essay, which defined this vernacular movement almost forty years ago. The California Crazy concept is expanded to include domestic architecture, eccentric signage, and the automobile as a fanciful object.

L'editore

Jim Heimann is the Executive Editor for TASCHEN. A cultural anthropologist, historian, and an avid collector, he has authored numerous titles on architecture, pop culture, and the history of Los Angeles and Hollywood, including TASCHEN’s Surfing, Los Angeles. Portrait of a City, California Crazy, and the All-American Ads series.

California Crazy. American Pop Architecture. 45th Ed.
Copertina rigida15.6 x 21.7 cm1.05 kg480 pagine

ISBN 978-3-7544-0018-0

Edizione: Inglese
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