California Crazy. American Pop Architecture. 45th Ed.
In questa vivida analisi di uno stile architettonico anticonformista, scoprite le strutture lungo le strade della California. Nuove scoperte e saggi illustrati esplorano come questi edifici siano diventati sinonimo della West Coast e come il potere dell'espressione personale abbia sostenuto qualsiasi istituzione architettonica con strutture eccentriche, innovative e bizzarre.

California Crazy. American Pop Architecture. 45th Ed.
30West Coast Wild
Le anomalie architettoniche della California
At the dawn of the automobile age, Americans’ predilection for wanderlust prompted a new wave of inventive entrepreneurs to cater to this new mode of transportation. Starting in the 1920s, attention-grabbing buildings began to appear that would draw in passing drivers for snacks, provisions, souvenirs, or a quick meal. The architectural establishment of the day dismissed these roadside buildings as “monstrosities”.
Yet, they flourished, especially along America’s Sunbelt, and in particular, in Southern California, as proprietors indulged their creative impulses in the form of giant, eccentric constructions — from owls, dolls, pigs, and ships, to coffee pots and fruit. Their symbolic intent was guileless, yet they were marginalized by history. But, over the past 40 years, California’s architectural anomalies have regained their integrity, and are now being celebrated in this freshly revised compendium of buildings, California Crazy.
Brimming with the best examples of this architectural genre, California Crazy includes essays exploring the influences that fostered the nascent architectural movement, as well as identifying the unconventional landscapes and attitudes found on Los Angeles and Hollywood roadsides which allowed these buildings to flourish in profusion.
In addition, California Crazy features David Gebhard’s definitive essay, which defined this vernacular movement almost forty years ago. The California Crazy concept is expanded to include domestic architecture, eccentric signage, and the automobile as a fanciful object.
L'editore
Jim Heimann is the Executive Editor for TASCHEN. A cultural anthropologist, historian, and an avid collector, he has authored numerous titles on architecture, pop culture, and the history of Los Angeles and Hollywood, including TASCHEN’s Surfing, Los Angeles. Portrait of a City, California Crazy, and the All-American Ads series.
California Crazy. American Pop Architecture. 45th Ed.
Copertina rigida, 15.6 x 21.7 cm, 1.05 kg, 480 pagineISBN 978-3-7544-0018-0
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