CRM Manager

For our TASCHEN office in London, we are looking for a CRM Manager for the management of strategic CRM activities for the business, helping to manage our CRM software, acquire new customers, re-engage inactive customers and increase the long-term loyalty of our already engaged customers.    

Your tasks:

• Lead the implementation of a new CRM software
• Create, own and execute the CRM strategy for both B2C and B2B
• Organize our existing customer and contact data
• Create segments for our diverse customer base which ranges widely across all age groups, demographics, countries, etc.
• Organize and segment our content to be targeted at the right customer groups
• Review and rebuild our automation programmes to drive maximum customer retention and revenue
• Work collaboratively with the sales teams to develop personalized communication to engage customers and drive purchases
• Keep up to date with industry best practice and trends to build a best-in-class CRM programme
• Implement a comprehensive test and learn programme and analyse performance to draw out key learnings and insights so we can continually improve
• Creation of a loyalty membership programme
• Take ownership of and develop our customer referral programme  
  
  

Your profile:

• Previous experience in CRM in one of the S&P 500 companies or big tech
• Experience building and managing one of the leading CRM software (dynamics 365 or salesforce preferred)
• Experience working with CMS systems (shopify preferred)
• Knowledge of GDPR
• Experience working with and overseeing email marketing automation
• Precise, structured and solution-oriented way of working
• Analytical thinking and quick comprehension  
  
  

We offer you:

• The opportunity to work across an exciting and diverse range of products going from £15 to £50,000
• A diversified and demanding job within an exciting and international work environment with plenty of scope for development and growth
• A committed dynamic team
• An open business culture with a flat organizational structure and rapid decision-making process
• Flexible working hours  
  
  

Interested? Then we look forward to receiving your application documents, including your salary expectations and earliest possible starting date, by e-mail to jobs@taschen.com.