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D&AD. The Copy Book

- wird mit FM Raster gedruckt (bitte immer im PO vermerken, ODU 20.09.22)5.5 x 7.7 in.2.10 lb544 pagine
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Edizione: Inglese Disponibilità: Disponibile
In 1995, the D&AD published a book on the intricate art of writing for advertising. Now, D&AD and TASCHEN join forces to bring you this updated and redesigned edition with essays by 53 leading professionals from across the world. This book isn’t just indispensable for marketing writers, but for anyone who needs to win people over online, on paper, or in person.
D&AD. The Copy Book

D&AD. The Copy Book

15

Creative Bible

An updated edition of the best-selling reference work for copywriting

In 1995, the D&AD published a book on the art of writing for advertising. The then best-selling book remains an important reference work today—a bible for creative directors. D&AD and TASCHEN have joined forces to bring you an updated and redesigned edition of the publication. Regarded as the most challenging field in advertising, copywriting is usually left to the most talented professionals—often agency leaders or owners themselves. The book features a work selection and essays by 53 leading professionals in the world, including copywriting superstars such as David Abbott, Lionel Hunt, Steve Hayden, Dan Wieden, Neil French, Mike Lescarbeau, Adrian Holmes, and Barbara Nokes.

The lessons to be learned on these pages will help you create clearer and more persuasive arguments, whether you are writing an inspiring speech, an engaging web banner or a persuasive letter. This is not simply a “must-have” book for people in advertising and marketing, it is also a “should-have” for anyone who needs to involve or influence people, by webpage, on paper, or in person.
L'editore

D&AD è un’organizzazione benefica senza scopo di lucro e con finalità educative creata nel 1962 da un gruppo di rivoluzionari creativi londinesi tra i quali David Bailey, Terence Donovan e Alan Fletcher, e annovera professionisti iconici e leggendari sia tra i membri della giuria sia nelle liste dei vincitori. Celebrando la comunicazione creativa e premiando i suoi professionisti, D&AD eleva gli standard del settore. L’annuario D&AD Awards – il migliore e il più ampio in questo campo – celebra il meglio della creatività, originalità, eccellenza tecnica e innovazione nel settore del design e della pubblicità.

D&AD. The Copy Book
- wird mit FM Raster gedruckt (bitte immer im PO vermerken, ODU 20.09.22)14 x 19.5 cm0.95 kg544 pagine

ISBN 978-3-8365-6852-4

Edizione: Inglese