The King of Rock ’n’ Roll is born

The making of Elvis, behind the scenes

“Elvis who?” was photographer Alfred Wertheimer’s response when, in early 1956, an RCA Victor publicist asked him to photograph an up-and-coming crooner from Memphis. Little did Wertheimer know that this would be the job of his life: just 21 years old, Elvis Presley was—as we now know—about to become a legend. Trailing him like a shadow, Wertheimer was given unlimited scope to get up close and personal with Elvis; even as the singer was seducing young women in dark hallways, he allowed the photographer to record his every move. Wertheimer took nearly 3,000 photographs of Presley that year, creating a penetrating portrait of a man poised on the brink of superstardom. Extraordinary in its intimacy and unparalleled in its scope, Wertheimer’s Elvis project immortalized a young man in the very process of making history. (Just a month after he shot Elvis recording the “Don’t Be Cruel”/“Hound Dog” record, it became the first ever to top all three Billboard charts.)

This Collector’s Edition of just 1,706 numbered copies signed by Wertheimer, brings together his most remarkable Elvis shots from 1956, along with a selection of his historic 1958 pictures of the star being shipped off to an army base in Germany. Though many of Wertheimer’s photos of Elvis are among the best known, nearly half of the photographs in this book have never been published before. Each chapter is illustrated with an original poster created for this book by Hatch Show Print, one of the oldest letterpress print shops in America. In business since 1879, Hatch printed posters for vaudeville, circuses, and entertainers on world tour in the early 20th century; and created many of the powerful woodblock images to help define the look of country music in the 1940s rock and roll (including many early Elvis posters) in the ’50s. Fans of photojournalism, portraiture, and, of course, the King himself will covet this collector’s volume.

Limited to a total of 1,956 numbered copies signed by Alfred Wertheimer, this book is available as Collector’s Edition (No. 251–1,956), and also in two Art Editions of 125 copies each (No. 1–125 and No. 126–250).
The photographer:
Alfred Wertheimer (1929-2014) was born in Germany, emigrated to America and settled in Brooklyn as a young boy. Wertheimer’s photographs, which first gained national attention after Elvis Presley died on August 16, 1977, capture the metamorphosis of pop music and the cultural transformation of America.

The editor:
Chris Murray has organized over 200 exhibitions of many of the leading artists of our time, from Andy Warhol in the 1970s to Annie Leibovitz’s first exhibition in 1984. He is co-curator of the Smithsonian Institution's exhibition Elvis at 21 and is the author or editor of over a dozen books.

The contributing author:
Robert Santelli is the executive director of the Grammy Museum and former CEO/artistic director of the Experience Music Project. He is the author of nearly a dozen books and a contributor to magazines such as Rolling Stone.
Alfred Wertheimer. Elvis and the Birth of Rock and Roll (Collector's Edition)

Alfred Wertheimer. Elvis and the Birth of Rock and Roll

Chris Murray, Robert Santelli
Hardcover in clamshell box, 12.3 x 17.3 in., 418 pages
$ 700
Multilingual Edition: English, French, German
Availability: In Stock
  • Reviews
Elvis and the Birth of Rock and Roll isn’t your average coffee table tome – this collector’s edition… tracks the making of an American icon through photographer Alfred Wertheimer’s intimate, and, in many cases, unpublished imagery. In 1956, Wertheimer was given unlimited access to ‘The King,’ taking almost 3,000 photographs of the young star as he skyrocketed to fame. The resulting portrait, a new release from luxury publisher TASCHEN, will have music fans all shook up.”
— Elite Traveler, New York, United States
  • See also
Alfred Wertheimer. Elvis, Art Edition A (Collector's Edition)
Few left Alfred Wertheimer. Elvis, Art Edition A
Fiber-based gelatin silver print, 12.3 x 17.3 in., hardcover volume in clamshell box, 12.3 x 17.3 in., 418 pages
$ 1,800
Alfred Wertheimer. Elvis, Art Edition B (Collector's Edition)
Few left Alfred Wertheimer. Elvis, Art Edition B
Fiber-based gelatin silver print, 17.3 x 12.3 in., hardcover volume in clamshell box, 12.3 x 17.3 in., 418 pages
$ 1,800
  • Videos
American Letterpress
The Art of Hatch Show Print. Courtesy Hatch Show Print/Country Music Hall of Fame.