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Terry Jones

The art director of i-Dentity

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Terry Jones

Terry Jones is a British graphic designer, art director, photographer, book and magazine editor, and cofounder of i-D magazine. Jones pioneered an approach to fashion that rejected perfection and establishment values in favor of foregrounding the subcultures of the London streets and nightclubs. His unconventional subject matter and graphic style has been massively influential in the magazine and advertising industries. Terry Jones started his fashion career in the 1970s working as an art director for Vanity Fair, British Vogue, and the Italian fashion label Fiorucci. There, he laid the groundwork for a career in fashion publishing, and cut his teeth alongside the likes of Grace Coddington and David Bailey.

Jones launched i-D magazine in 1980 against the backdrop of the British punk and new wave movements. At first i-D resembled a photocopied and hand-stapled fanzine and, while it is now a glossy and coveted publication, its “handmade” and collaged aesthetic remains. Jones’s documentary approach to fashion photography, then labeled as “straight up,” has also become one of the publication’s defining trademarks, along with the i-D “wink” logo and the corresponding winking cover model. Fostering youth culture and street-style, i-D has been a training ground for fresh talent, with photographers like Wolfgang Tillmans, Mario Testino, Terry Richardson, Nick Knight, Ellen von Unwerth, and Juergen Teller beginning their careers there. i-D has celebrated many iconic designers and models, among them Vivienne Westwood, Rei Kawakubo, Yohji Yamamoto, Kate Moss, and Naomi Campbell. Alongside his successful magazine Jones also operates Instant Design studio, which produces catalogues, campaigns, exhibitions, and books.

Terry Jones has edited a number of TASCHEN fashion books. These books offer an A to Z of haute couture and hip, showcasing magazine covers, fashion editorials, and key pieces of journalism. True to Jones’ ethos, they profile the cool, the weird, and the new. For the fashionista, they form an invaluable encyclopedia of fashion knowledge: nothing short of bibles for the chic and the stylish.