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Biography

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Stéphane Pincas & Marc Loiseau

Stéphane Pincas & Marc Loiseau, advertising veterans from Paris, have worked over three decades in top creative departments and on social research respectively. During their long period in the industry, mostly at the fourth largest communication group Publicis, they have helped to build some legendary French brands nationally and internationally. Their in-depth knowledge of the field and their personal adventures are reflected in this publication.