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Emilio Pucci

Capri Pants and Kaleidoscopic Prints

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Emilio Pucci

Italian fashion designer Emilio Pucci is synonymous with stretch fabrics, silk scarves, and the international jet set. Born into an aristocratic Florentine family, Pucci’s first foray into fashion design was to produce skiwear uniforms, for his own skiing team, while studying abroad at Reed. After his costumes caught the attention of a Harper’s Bazaar photographer on the slopes, Pucci endeavored to open his own haute couture house in the fashionable resort of Canzone del Mare on the Isle of Capri.

With a feel for stretch fabrics, Emilio Pucci began designing swimwear but soon added scarves, blouses, and wrinkle-free dresses to his repertoire. Emblazoned on almost everything were his signature, brightly colored, bold, and geometric patterns. Pucci worked predominantly in womenswear and his garments epitomize a feminine, free-spirited woman. The label’s tie to Capri ensured that Pucci’s brand grew in popularity amongst the rich and famous and the holidaying elite the world over. His clothing designs synthesize the psychedelic prints of the swinging sixties with the more athletic aesthetic of resort wear. Pucci also established a name for himself through his bags, purses, and shoes often presented with buckle-like gold hardware. Ultimately Pucci represents classic European glamour, and refined yet refreshing style.

TASCHEN’s books on Pucci collate hundreds of photographs into formidable collections of the designer’s finest work. The books include rare material sourced from the Emilio Pucci Foundation, four different cover designs are available, each depicting an original pattern from the Pucci archives. Emilio Pucci occupies an important place in fashion history as a designer who could move between different modes of production. His designs make a perfect example of the transition from luxurious couture to ready-to-wear that took place from the 1950s onwards.