Pirelli Calendar. 50 Years and more. TASCHEN Books
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Pirelli Calendar

Pirelli Calendar

A model a month

Infamously exclusive and impossible to obtain, the Pirelli Calendar has been produced by the Italian car tyre manufacturer since 1964, as a corporate gift and celebrity token to be given to important clients and VIPs only. Filled with photos of alluring women, often nude or nearly nude, the Pirelli Calendar fuses high fashion models and photographers with the seedy genre of the automobile garage pin-up poster. TASCHEN has reproduced the complete calendar archive in book form, from the first collection to the most recent, to commemorate the 50th anniversary of the publication.

It is a mark of distinction to be featured in or to photograph for the Pirelli Calendar. Over the years the calendar has included models like Alessandra Ambrosio, Gisele Bündchen, Naomi Campbell, Cindy Crawford, Heidi Klum, and Kate Moss. With each fresh edition a new photographer brings their own ideas of charisma and sex into focus. Many celebrated snappers from the fashion industry have shot for Pirelli, including Peter Beard, Inez van Lamsweerde and Vinoodh Matadin, Peter Lindbergh, Uwe Ommer, Terry Richardson, Bert Stern, and Mario Testino.

While Pirelli has always revered the beauty of the female body and form, the most recent, 2016 Pirelli Calendar, shot by Annie Leibovitz, took a different approach to the format of the glamour model calendar. Leibovitz assembled a cast of women known not just for their beauty but also their talent as actors, comedians, musicians, athletes, and intellectuals. And while some of the women revealed skin, most didn’t, presenting their total selves, not just their bodies, for admiration. Leibovitz’s calendar features amongst others, Amy Schumer, Tavi Gevinson, Serena Williams, Yoko Ono, Fran Lebowitz, and Patti Smith. A Pirelli Calendar is hard to come by, with its actual worth unknown and the ability to buy one non-existent. TASCHEN books brings together all the years and all the best photos in a single coffee table book of classic and contemporary glamour.