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George Lois

Advertising communicator George Lois is known for dozens of marketing miracles that triggered innovative and populist changes in American and world culture. His most famous work includes the "I Want My MTV" campaign, Jiffy Lube and Tommy Hilfiger ads, USA Today`s breakthrough "singing" TV campaign, and ESPN`s "In Your Face" campaign. He is also known as the legendary creator of the iconic Esquire covers of the 1960s. Lois is the author of five books of his work; his previous book is $ellebrity, dealing with his campaigns using celebrities in fresh and outrageous ways.