Relief, happiness, and revolution: Magritte saves the day (and the company)
. Penniless Benedikt borrows last money from mother, father, and aunt to buy 40,000 remainders of a Magritte book
printed in English (1). The bet pays off: 40,000 Germans go for it. The year’s summer catalog features a photo of Woody Allen by Annie Leibovitz
(4) and a book of her photographs is also printed under TASCHEN’s
name (2). 1984 also sees the buying of rights for Reinhart Wolf’s New York
(3), photographs of skyscrapers face-to-face. The original edition was priced at 168 Deutschmarks—too much! TASCHEN sells it for 30 and sales go sky high.