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1984

Surreal success!

Relief, happiness, and revolution: Magritte saves the day (and the company). Penniless Benedikt borrows last money from mother, father, and aunt to buy 40,000 remainders of a Magritte book printed in English (1). The bet pays off: 40,000 Germans go for it. The year’s summer catalog features a photo of Woody Allen by Annie Leibovitz (4) and a book of her photographs is also printed under TASCHEN’s name (2). 1984 also sees the buying of rights for Reinhart Wolf’s New York (3), photographs of skyscrapers face-to-face. The original edition was priced at 168 Deutschmarks—too much! TASCHEN sells it for 30 and sales go sky high.
Benedikt Taschen buys 40,000 remainders of a Magritte book printed in English. (1)
Reinhart Wolf’s New York (3)
The summer 1984 catalog features a photo of Woody Allen by Annie Leibovitz. (4)
A book of photographs by Annie Leibovitz is printed under TASCHEN’s name. (2)