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Ferrari Launch in Hong Kong

TASCHEN and Blackbird Concessionaires unveil the Art Edition

The TASCHEN Hong Kong team
The TASCHEN Hong Kong team
On Thursday, August 30, TASCHEN Hong Kong launched the limited-edition Ferrari during a cocktail party in the showrooms of Blackbird Concessionaires, Hong Kong’s official Ferrari dealer.

Nearly 100 guests gathered to celebrate Ferrari’s first public preview in Asia. Following a welcome speech by host John Newman, Chief Operating Officer of Blackbird Concessionaires, and a presentation by Peter Leong, General Manager of TASCHEN Asia, visitors were able to view this one-of-a-kind collectible during the unveiling ceremony.

The Ferrari Art Edition, limited to just 250 copies, comes with a sculpture evocative of the 12-cylinder engine in hand-bent, flared chromed steel, designed by the renowned Marc Newson.