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All-American Ads of the 40s

Hardcover, 8.3 x 10.8 in., 6.50 lb, 704 pages
US$ 40
Tracing 1940s America through advertising, this new hardcover collection edited by Jim Heimann follows the ads of the United States through the propaganda of war to the mass consumerism of peace. Through motorcars, cigarettes, lipsticks, and cans of Campbell’s soup, this is an entertaining and eye-opening survey of the fears, fads, and dreams that characterized a decisive decade.

Out of the Blackout, into the Boom Years

Tracing 1940s America through ads

The aftermath of World War II brought unprecedented pride and prosperity to the American people. From Western Electric communication tools (for “the modern battle”) to Seagram’s whiskey (for “Men Who Plan Beyond Tomorrow”) to the Hoover vacuum (“For every woman who is proud of her home”), the postwar era represented a flood of products and services for every occasion.

Combining social, corporate, and graphic history, this new hardcover edition of 1940s ads follows America’s development through the anxieties of war to the buying-frenzy of peace. These colorful signs of the times feature both blasts from the past and many brand names still going strong today. It’s hard to believe that the company who made your ultra-compact mobile phone was once advertising portable radios with “Motorola: More radio pleasure for less money,” or that Electrolux didn’t have any qualms about using Mandy, the portly black maid, to promote their new silent refrigerators: “Lor-dy, it sure is quiet!”

Through motorcars, cigarettes, lipsticks, and cans of Campbell’s soup, this is an at once entertaining and eye-opening survey of the fears, fads, and dreams that characterized a decisive decade.
The editor

Jim Heimann is the Executive Editor for TASCHEN America. A cultural anthropologist, historian, and an avid collector, he has authored numerous titles on architecture, pop culture, and the history of Los Angeles and Hollywood, including TASCHEN’s Surfing, Los Angeles. Portrait of a City, California Crazy and the All-American Ads series.

The contributing author

W. R. Wilkerson III is a freelance journalist, songwriter and author of The Man Who Invented Las Vegas (Ciro’s Books, 2000). His writing has appeared in the Los Angeles Times, The Hollywood Reporter, and USA Today, among others. Wilkerson currently resides in Southern California with his son.

All-American Ads of the 40s
Hardcover, 8.3 x 10.8 in., 6.50 lb, 704 pages
All-American Ads of the 40s - Not available
All-American Ads of the 40s
US$ 40
All-American Ads of the 40s - Not available