Hardcover, 19.6 x 25.5 cm, 640 pages
US$ 40
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As television and other media began to compete for the advertising dollar, new ideas were being incorporated into a post-hippie world where social consciousness, health, and environmental awareness went head-to-head with the Me Generation. From disco to funk to punk, this weighty volume delivers an exhaustive and nostalgic overview of this transitional period of advertising.
