This second installment in TASCHEN’s advertising series joins Advertising Now! Print
and the forthcoming Advertising Now! TV Commercials
to provide a complete study of commercial communication in the world today. Divided into chapters by subject (from food
and beverage to electronics, clothing, and more), this tome examines the most effective and important online ad campaigns by exploring the work of the globe’s top award-winning agencies
, including DM9, Tribal DDB, OgilvyOne, LOWE Tesch, and 2020 London. With each chapter containing an article from one of the agencies, you’ll learn not only what the biggest campaigns are, but also what it takes to create them. From Nike to Coca Cola, FIFA, and the WWF, these are the ads that are defining the face of online advertising.
The book will come with a DVD
featuring the navigation of most of campaigns as well as interviews with creative directors and films
produced for the internet.