“Norman Mailer. JFK. Superman Comes to the Supermarket provides a striking perspective on American politics. We experience the momentum of the campaign…We feel like we are there.”
“Mailer got Kennedy better than anyone…”
Norman Mailer. JFK. Superman Comes to the Supermarket
Hardcover, 11.4 x 15.6 in., 10.60 lb, 370 pages
Norman Mailer’s pro-JFK profile and seminal New Journalism showpiece “Superman Comes to the Supermarket,” originally published in Esquire in 1960, now rediscovered in photo book form. Alongside the complete Mailer portrait of JFK as the “existential hero,” see Kennedy’s campaign and personal life captured by such photojournalistic greats as Cornell Capa, Jacques Lowe, Paul Schutzer, and Garry Winogrand.
A time for greatness
An inside look into John F. Kennedy’s 1960 campaign for AmericaWith his Hollywood good looks, boundless enthusiasm, and mesmeric media presence, John F. Kennedy was destined to capture the imaginations of the more than 70 million Americans who watched the nation’s first televised presidential debate. Just days after beating out Richard Nixon by the narrowest margin in history, Kennedy himself said, “It was the TV more than anything else that turned the tide.”
But one man begged to differ: writer Norman Mailer, who bragged that his pro-Kennedy treatise, “Superman Comes to the Supermarket,” had “won the election for Kennedy.” The article, published in Esquire magazine just weeks before polls opened, redefined political reporting with Mailer's frank, first-person voice identifying Kennedy as the “existential hero” who could awaken the nation from its postwar slumber and conformist Eisenhower years. Both Kennedy and New Journalism had arrived.
Now, TASCHEN reimagines and interprets this no-holds-barred portrait of Kennedy on his path to the White House, publishing Mailer’s essay in book form alongside 300 photographs that bring the campaign and the candidate’s family to life. These images were captured by some of the great photojournalists of the day—including Cornell Capa, Henri Dauman, Jacques Lowe, Lawrence Schiller, Paul Schutzer, Stanley Tretick, Hank Walker, and Garry Winogrand—providing a fascinating look at the man who declared the ’60s “a time for greatness.”