“Luxuriating vicariously in the pleasures of this book you can’t help but become hungry… for food of course, but also for something more: the bygone days of our country’s splendidly rich and complex graphic past.”
Menu Design in America
Hardcover, 5.5 x 7.7 in., 2.96 lb, 592 pages
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Appetite for art? Gastronomy meets graphics in this comprehensive survey of printed restaurant menus. Showcasing some of the best examples of this culinary graphic art, this updated edition serves not only as an extraordinary collection of paper ephemera, but also as a history of restaurants and our evolving eating habits.
À La Carte
Over one hundred years of menu graphicsUntil restaurants became commonplace in the late 1800s, printed menus for meals were rare commodities reserved for special occasions. As restaurants proliferated, the menu became more than just a culinary listing: it was an integral part of eating out, a clever marketing tool, and a popular keepsake.
Menu Design is an omnibus showcasing the best examples of this graphic art. Illustrated in vibrant color, this compact volume not only gathers an extraordinary collection of paper ephemera but serves as a history of restaurants and dining out in America. Featuring both covers and interiors, the menus offer an epicurean tour and insight to more than a hundred years of dining out.
An introduction on the history of menu design by graphic design writer Steven Heller and extended captions by culinary historian John Mariani accompany each piece throughout the book. Various photographs of restaurants round out this compendium that will appeal to anyone who enjoys dining out and its graphic and gastronomic history.