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The Package Design Book 6

Hardcover, 9.3 x 10.1 in., 7.65 lb, 512 pages
US$ 80
Good package design is crucial, as ever more products compete for consumer attention. Featuring over 500 works from more than 45 countries, the sixth edition of this book presents all 2019 and 2020 winners of The Pentawards, the global benchmark awards of the industry.

Customer reviews (3)

Eye-catcher

The winners of the Pentawards package design competition 2019–2020
Wherever you shop, be it online or in a brick-and-mortar store, the first thing you notice about a product is its packaging. The quality of the packaging has a significant influence on whether or not a customer decides to buy a product. In fact, packaging has become more important than ever in recent years: Unboxing videos are watched by millions of followers on social media platforms, college Packaging Design courses are full to bursting, more and more agencies are specializing in this area, and companies are investing ever greater sums of money in the outward appearance of their products. Packaging design has long since grown to become not just part of our everyday lives, but a powerful marketing tool as well. High-quality packaging can increase the value of an entire brand.

With over 500 projects from more than 45 different countries, the sixth edition of TASCHEN’s The Package Design Book celebrates the 14th anniversary of the Pentawards, one of the industry’s most important international competitions. We will be casting our spotlight on all the winners from 2019 and 2020. With awards in six major categories – Beverages, Food, Body, Luxury, Other Markets, and Packaging Concepts – this spectacular and inspiring collection presents an array of unusual, intelligent and charming packaging concepts, demonstrating once again the importance of this design discipline.
The Package Design Book 6
Hardcover, 9.3 x 10.1 in., 7.65 lb, 512 pages

Customer reviews (3)

Beautiful book that will inspire you

Gabriele, October 27, 2021
This is an absolutely beautiful book, for anyone who is a fanatic of design, packaging, storytelling... or just beautiful things in general. I've bought it for myself for inspiration, and I'm very pleased both with the content and with the quality of the paper, print, and images. Recommended!

The package design book

Jose, January 03, 2022
La calidad de la impresión y de las imágenes superaron mis expectativas. Buen texto explicativo

Excelent

Sosa, October 27, 2021
Excelent livre qui serve d'inspiration et un écran pour les nouveautés du monde entier !