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The Internet Case Study Book

Hardbound with elastic band, 6.6 x 8.9 in., 2.72 lb, 384 pages
US$ 39.99
Strategies for success. How to make your business work online

Strategies for success

How to make your business work online

Featuring more than 80 success stories, from clients’ briefings to final projects, this book, which follows on from the best selling Guidelines for Online Success title, provides detailed studies divided into five chapters: e-Commerce, Corporate Sites, Campaigns, Social Media, and Promotional Sites. These subjects form the core of what the web can offer to every person or institution, and knowing how these projects were developed can help differentiate your business or online presence from that of your competitors.

Strategies examined range from those of giant corporations to small businesses, but all have a common goal: a successful, efficient and cost-effective investment on the web. Each project is laid out in terms of Brief, Challenge, Strategy and Results. From Coca-Cola to Prince of Persia, from Diesel to Domino’s Pizza, this book shows how successful businesses of any size can devise an effective online presence, and features the work of strategic innovators such as Ajaz Ahmed, Alex Bogusky, and Jeff Goodby.
The editors

Rob Ford founded the Favourite Website Awards (FWA) in 2000, a recognition program for cutting-edge web design. He is a pioneer of Internet awards and has been featured in the Chicago Tribune, Guardian and various web-related magazines. He has judged many industry award shows, contributes regularly to web design sites and magazines, and wrote a regular column in Adobe’s flagship newsletter for seven years.

Julius Wiedemann studied graphic design and marketing and was an art editor for newspapers and design magazines in Tokyo before joining TASCHEN in 2001. His titles include the Illustration Now! and Record Covers series, as well as the infographics collection and books about advertising and visual culture.

The Internet Case Study Book
Hardbound with elastic band, 6.6 x 8.9 in., 2.72 lb, 384 pages
The Internet Case Study Book - Not available
The Internet Case Study Book
US$ 39.99
The Internet Case Study Book - Not available