With in-depth case studies of leading projects from around the world, Brand Identity Now! is destined to be a major work of reference for designers, marketing professionals, and anyone working in communications.
The book examines logos, imagery, and strategic applications involved in each branded project. Featuring over 150 outstanding brand identities from more than 20 countries, including the Digital Water Pavilion at Expoagua Zaragoza 2008, New York’s bid for the Olympic Games 2012, the Obama ’08 Election Campaign, and the Museum of Art and Design.
Top design offices featured include:
Attik, Pentagram, 3deluxe, Landor Associates, MetaDesign, Sol Sender (designer of the Obama logo), RDYA Argentina, studio FM milano, Story Worldwide, SVi Design, Tátil Design, Pozo Marcic Ensamble, and Apfel Zet.