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All wrapped up - An international roundup of contemporary packaging design

All wrapped up

An international roundup of contemporary packaging design

The Package Design Book 2

US$ 59.99
Not available
Packaging is a highly underrated art form. As the first thing a consumer sees when looking at a product, the packaging can make or break a sale. Every year, the Pentawards celebrate the art of the package by presenting awards to designs from around the world. Designers compete in five main categories—beverages, food, body, luxury, and other markets—and no fewer than 44 sub-categories.

Featuring a selection of over 400 works from 30 countries, this book brings together all the Pentawards winners from 2011 and 2012, providing a vivid demonstration of creativity in every form of packaging. Readers will discover, through introductory essays, product descriptions and plenty of images, what drives design industry leaders and agencies behind these creations which are so much part of our everyday lives. This well of inspiration is not just aimed at design and marketing professionals but anyone with an interest in the creative process of packaging.
  • “We know we’re not meant to judge a book by its cover, but we do. And not just books. Product packaging causes great debate but, putting eco worries aside, there’s no denying the importance of getting it right. This book showcases the best of current trends, from the glamorous to the green to the clever to the quirky. Essential for design lovers, or those who just want to stock their cupboards with the best looking products. Nice cover too.”

    — Gay Times, London