History is a complex business. Fortunes boom and bust, empires wax and wane, and change—whether social, political, or technological—has its winners, its losers, its advocates, and its enemies. Through all the turbulent passage of time, graphic design—with its vivid, neat synthesis of image and idea—has distilled the spirit of each age
This book is an in-depth history of graphic design from the end of the 19th century to the ’50s
. It traces the evolution of this creative field from its beginning as poster design to its further development into advertising, corporate identity, packaging, and editorial design. Organized chronologically, the volume features over 2,500 seminal designs from all over the world
, 71 of which are profiled in detail besides 61 leaders in the field
, including Alphonse Mucha (chocolate advertisements), Edward Johnston (London Underground logo and typeface), El Lissitzky (constructivist graphics), Herbert Matter (photomontage travel posters from Switzerland), Saul Bass (animated opening titles), and A. M. Cassandre (art deco posters).
With his sweeping knowledge of the field, author Jens Müller
curates the standout designs for each year
alongside a running sequence of design milestones. Meanwhile, in his introductory essay, David Jury
situates graphic design from its point of origin in early printing, engraving, and lithography
to striking creative developments in the 19th century. Each consecutive decade is then prefaced by a succinct overview
as well as a stunning visual timeline
, offering a vivid display of the variety of graphic production in each decade as well as the global landscape which it at once described and defined
As we move on from and reflect upon the 20th century, this first volume examines the foundations of what would influence some of the fastest-changing creative fields. Combined with Volume Two
—which spans from the 1960s until today—the tomes offer the most comprehensive exploration of graphic design to date
and a long-overdue recognition of its enormous contribution to economics, politics, social causes, the arts, media, and the way we see the world.