Mid-Century Ads - Critiques (4)

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"En el apogeo del consumismo norteamericano, las revistas se vieron inundadas de curiosas campañas que vendían desde fajas a pistolas. Estos optimistas indicadores pintan una imagen fascinante dfel colorido capitalismo que dominó el espirítu de las décads de los 50 y 60 mientras la preocupación por la Guerra Fría daba paso al despreocupado ambiente de tragos y cigarillos de la era Mad Men. Esta colección de llibros seleccionado a partir de imágenespor el antropólogo cultural e historiador Jim Heinmann, editor ejecutivo de TASCHEN. Estos anuncios rebozantes de colores frescos y vibrantes han sido recortados digitalmetne para que luzcan tan brillantes como el día en que aparecieron por primera vez en los quioscos."— Vanitatis.com, Madrid, Espagne
"Lo mejor de la publicidad gráfica estadounidense durante las décadas de los años 50 y 60 - en el apogeo del consumismo norteamericano - es lo que recogen los tres volúmenes de Advertising from the Mad Men Era, que el sello TASCHEN se encarga de publica en nuestro país. Como señala la editorial, esta colección de libros, seleccionada a partir de miles de imágenes, compila parte de las ingeniosas campañas con que las revistas estadounidenses se vieron inundadas, en un periodo donde la preocupación por la guerra fría daba paso al despreocupado ambiente de tragos y cigarrillos de la era de los mad men. El antropólogo cultural e historiador del diseño gráfico Jim Heimann es editor ejecutivo de TASCHEN America y autor de numerosos libros sobre arquitectura, cultura popular y la historia de la Costa Oeste, Los Ángeles y Hollywood. Steven Heller, segundo autor de esta colección, es copresidente del programa."— Mardetinta. com, Espagne
"La serie de televisión Mad Men, que se ha convertido en un éxito de audiencia y cuya influencia ha llegado incluso a las pasarelas de moda, describe el negocio de la publicidad en el Nueva York de los años sesenta. Ahora, la editorial TASCHEN se ha propuesto recuperar también aquella era, pero en un libro."— Modaes.com, Barcelona, Espagne
"Sarà per le atmosfere sofisticate e snob. Per le sue donne, che elegantemente anticipano il futuro. E ancor di più per gli uomini - che invece fanno rimpiangere il passato: il serial Mad Men miete un consenso unanime. Arriva la quinta stagione della saga di Matthew Weiner... E TASCHEN pubblica il cofanetto in due volumi Advertising from the Mad Men Era di Jim Heimann, sulla pubblicità degli anni '50 e '60. Sono i tempi di Leo Burnett e di Hewitt, Ogilvy, Benson & Mather; di William Golden, Henry Wolf e di copywriter destinati alla storia del marketing. Il libro ne ripropone la modernità: tra locandine e messaggi "shirt-sleeve" ("in maniche di camicia", diretti, informali), un viaggio nel capitalismo americano, tra ironia e sex appeal."— L'Espresso, Roma, Italie
"Il mondo visto dal mercato. E non uno qualunque: quello dell'America del dopoguerra. 700 e più pagine raccolgono foto e testi di due decenni di pubblicità cartacea: praticamente, il capitalismo a colori. Sono gli anni '50 e '60, quelli del boom dell'auto e degli elettrodomestici. Vent'anni sono tanti, abbastanza per veder evolvere testi e grafica, che passano dall'approccio formale all'autoironia, fino alle soglie della pop art."— Panorama Icon, Milano, Italie
"Go inside the mind of Don Draper with this new coffee table book that reveals the modernism, wit and cultural revolutions in the '50s and '60s ads that changed America... Want to dress like Don Draper? Go to a vintage clothing store. Want to understand how he saw the world? Flip through this book... In two handsome volumes - on the '50s and '60s - TASCHEN reminds us that advertising is some of the best and most enduring pop art of the 20th century."— The Hollywood Reporter, Los Angeles, États-Unis
"The sexy sense of possibility trumpeted by ads in the 1950s and ‘60s is the animating force of a new large-format boxed set. Mid-Century Ads: Advertising from the Mad Men Era is a trippy two-volume time capsule edited by Jim Heimann, is a special treat for fans of the popular series. Each volume opens with a timeline of advertising milestones."— The Boston Globe, Boston, États-Unis
"Ever since 1957, when Vance Packard published The Hidden Persuaders’ we’ve had the idea that advertisements are a porthole to our cultural subconscious. The massive two-volume compendium Mid-Century Ads: Advertising From the Mad Men Era would certainly have us think so. It tells a more complex tale than the AMC drama invoked in its title, whose nostalgia for lost glamour is typically mixed with a heavy dose of condescension... But as the years flip by, the impression of a new energy in the culture is undeniable, most of all in verbal and visual wit. Most of the ads appear at nearly their original size, allowing readers to scrutinize the (often copious) text and appreciate a level of graphic design and typography that far exceeds anything served up on our tiny screens today. An ad like Braniff airlines’ dynamic presentation of its stewardesses’ outfits is simultaneously astonishing, offensive and an unintentionally apposite emblem of the late-1960s loosening of mores. We should think twice before condescending: When scholars gather today’s ads—for diet pills, direct gold sales, Viagra and worse—what will they imagine our own collective subconscious looked like?"— The Wall Street Journal, New York, États-Unis
"Gleaned from thousands of images, this companion set of books offers the best of American print advertising in the age of the 'Big Idea'. At the height of American consumerism, magazines were flooded with clever campaigns selling everything from girdles to guns. These optimistic indicators paint a fascinating picture of the colorful capitalism that dominated the spirit of the 1950s and 60s, as concerns about the Cold War gave way to the carefree booze-and-cigarettes Mad Men era. Also included is a wide range of significant advertising campaigns from both eras, giving insight into the zeitgeist of the period. Bursting with fresh, crisp colors, these ads have been digitally mastered to look as bright and new as the day they first hit newsstands."— Yellow Magazine, Houston, États-Unis
"The post-war boom, when Cold War went carefree, silhouettes were slim and we could fit them, consumerism was a good ism, and the future looked brave. Its aesthetic—and optimism—is for sale in Smart Sells, American print advertising in the 50s and 60s, a hot-off-the-presses book set from TASCHEN that reproduces scores of clever print campaigns from when the 'Big Idea' was king, pushing everything from girdles to guns."— Thefastertimes.com, New York, États-Unis
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Mid-Century Ads (Jumbo, TASCHEN 25 Collection)

Mid-Century Ads

Jim Heimann, Steven Heller
Relié, 2 vol. sous coffret, 9.4 x 13.2 in., 720 pages
$ 59.99
Edition multilingue: Allemand, Anglais, Français
Disponibilité: En stock
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