Internet. Casos prácticos de éxito - Reseñas
| "The Internet Case Study Book is a top pick for business and computer collections alike. It compiles stories and statistics behind some of the most successful sites on the web, from social media to e-commerce and promotional sites. Chapters offer insights into the special challenges each company faced when creating its superior site, and provide specifics perfect for internet users and e-commerce companies seeking a better understanding of how the top-rated sites were created."— Midwest Book Review, Estados Unidos |
| "As with all TASCHEN books, the design is noteworthy in itself - hardcover, with an affixed elastic band that acts as a bookmark, and divided into five clear, intuitive sections... navigating the text is not only simple, but a pleasure. The case studies involve businesses big and small, examining the problems each faced, their reasons for addressing the challenges as they did, and the ways in which their work succeeded. This methodology ensures the insights can be applied universally and shouldn't become dated or irrelevant any time soon. Anyone with a stake - be it personal or professional - in better understanding online dynamics will certainly find The Internet Case Study Book a worthwhile read."— Juice, Australia, Australia |
| "If you're looking for strategies for web success, then why not learn from the best? This colourful 388-page book by Julius Wiedemann and Rob Ford, founder of the Favourite Website Awards (FWA), provides detailed studies into the building of world-class websites in categories such as 'promotional', 'ecommerce', 'campaigns' and 'social media'. Nicely designed, very readable and with a good choice of sites this is a great source of inspiration for designers."— net Magazine, Bath, Reino Unido |
| "This bible of interactive campaigns contains hundreds of the most successful websites ever created, ranging from promotional to e-commerce, to social media and corporate websites. These case studies are broken down and described in detail by either the client or the advertiser who worked on them... It's a very quick read and you can read a few passages at a time. Don't pass this one up... Being an advertising graduate trying to get into the field, this was a great resource for me to learn more about the digital space and it's offerings, while providing key insights and strategies for me to use later on in my career."— Insidethetoybox.com, Estados Unidos |
| "Es werden Unmengen toller Websites vorgestellt. Die Entstehung und die Besonderheiten jeder Site werden detailliert erklärt. ... Auch dieses Buch dürfte eine Erfolgsgeschichte werden."— Page, Hamburg, Alemania |
| "With a different tack than the previous Guidelines for Online Success title, this release provides 60 internet success stories to inspire. Broken into five chapters - campaigns, e-commerce, promotional sites - you can study every aspect of a selection of impressive sites, from their brief to the stats they've generated. Past the eye-catching cover, the book's design is basic to the point of banality, but there's plenty of pertinent information to inspire anyone embarking on a new online venture."— Computer Arts, Bath, Reino Unido |
| "Inspirerend, vol voorbeelden ... Het is een inspirerend boek, net als zijn voorganger. Als je met een eigen project aan de slag gaat, blader dan dit boek even door. Gegarandeerd dat het boek je op weg helpt en dat je enkele frisse ideeën zult opdoen."— Webdesigner, Nijmegen, Países Bajos |
| "This book follows on from the best-selling ‘Guidelines for Online Success’ title and includes 60 success stories, from clients’ briefings to final projects. It provides detailed studies divided into five chapters: e-Commerce, Corporate Sites, Campaigns, Social Media, and Promotional Sites... This books shows how successful business of any size can devise an effective online presence, and features the work of strategic innovators such as Ajaz Ahmed, Alex Bogusky, and Jeff Goodby…"— Business Today, Nueva Zelanda |
| "Erfolgsgeschichten aus dem Web ist ein schier unendlicher Inspirationsfundus. Die Erläuterung von spezifischen Problemen und deren Lösung und spätere Umsetzung macht das Buch so wertvoll. … Viele Projekte sinnvoll thematisiert und mit spannenden Begleittexten kombiniert, macht Erfolgsgeschichten aus dem Web zur spannenden Lektüre für alle Web-Interessierten."— Saubereingeschenkt.de, Berlin, Alemania |
| "As curator of the masterful FWA site, Rob Ford knows a thing or two about what makes a beautifully constructed website. Here he draws on his years of experience – not to mention million page views – in sieving through the DNA of good web design. A mixture of showcase examples, case studies and basic analysis…it’s the ideas that it generates for great portfolio design and the examples on show that make this a release that all webs designers should read."— Computer Arts Projects, London, Reino Unido |
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Cómo triunfar en Internet: Guía para el éxito Tapa dura, 6.3 x 8.5 in., 304 páginas, $ 14.99 Lo que debe hacerse y lo que no en los emprendimientos web |