A History of Advertising
Company: TASCHEN America LLC
Date: August 29, 2008
Contact: Christa Carr
Creative promotion
The evolution of the ad
The history of western advertising is a long one, starting as early as the 1630s, when Frenchman Théophraste Renaudot placed the first advertising notes in La Gazette de France, or in 1786, when William Tayler began to offer his services as "Agent to the Country’s Printers, Booksellers, etc.," but the first time that the term "advertising agency" was used dates back to 1842, when Volney B. Palmer created his agency in Philadelphia, Pennsylvania. Widely considered to represent the birth of modern advertising, this date marks the beginning of a creative industry that has transformed many commercial works into cultural icons.
Divided into sections by decades, this book explores the legendary campaigns and brands of advertising’s modern history, with specific anecdotes and comments on the importance of every campaign. You will find the picture of the camel that originated the Camel pack, the first Coca Cola ad, and even how artworks by masters such as Picasso and Magritte have been used in advertising.
About the author:
Stéphane Pincas and Marc Loiseau are advertising veterans from Paris, having worked over three decades in top creative departments and on social research respectively. During their long period in the industry, mostly at the fourth largest communication group Publicis, they have helped to build some legendary French brands nationally and internationally. Their in-depth knowledge of the field and their personal adventures are reflected in this publication.
Facts Leaf through! A History of Advertising
Pincas, Stéphane / Loiseau, Marc
Hardcover 24 x 28 cm, 336 pages, $ 39.99
ISBN: 978-3-8365-0212-2
Edition: English
Buy at Amazon
Audio
Videos
Events (1 items)Book Presentation
Stéphane Pincas and Marc Loiseau booksigning in Paris for "A History of Advertising"
September 24, 2008
Drugstore Publicis, 133 avenue des Champs-Elysées, 75008 Paris. Phone (book store): + 33 1 44 43 66 26, France
Reviews (4 items)"Introduites sous forme chronologique, les marques, représentées par des agences telles que Saatchi & Saatchi, Leo Burnett, BBH ou Benton & Bowles, racontent leur propre genèse. Perçus aujourd'hui comme des icônes attachantes et populaires, les univers de marques sont décryptés sur plusieurs générations à travers leurs mascottes et leurs jingles sonores."
Etapes, Paris, France
See all (4 items)
Clippings (11 items)Taschen-Buch zur Geschichte und Evolution der Werbung
macwelt.de, Germany, July 11, 2008
View Webpage
See all (11 items)
Related (2 items) Reading Room
Brand identity
By Stéphane Pincas and Marc Loiseau. Excerpt from the introduction of the book 'A History of Advertising'
eCards
eCard 'History of Advertising'
The American Meat Institute, 1944, created by Leo Burnett
See also (2 items) Advertising Now! Online
Ads in cyberspace: the best campaigns on the web today
Advertising Now! Print
The art of selling: today’s most effective and original ads
Date: August 29, 2008
Contact: Christa Carr
Creative promotion
The evolution of the ad
The history of western advertising is a long one, starting as early as the 1630s, when Frenchman Théophraste Renaudot placed the first advertising notes in La Gazette de France, or in 1786, when William Tayler began to offer his services as "Agent to the Country’s Printers, Booksellers, etc.," but the first time that the term "advertising agency" was used dates back to 1842, when Volney B. Palmer created his agency in Philadelphia, Pennsylvania. Widely considered to represent the birth of modern advertising, this date marks the beginning of a creative industry that has transformed many commercial works into cultural icons.
Divided into sections by decades, this book explores the legendary campaigns and brands of advertising’s modern history, with specific anecdotes and comments on the importance of every campaign. You will find the picture of the camel that originated the Camel pack, the first Coca Cola ad, and even how artworks by masters such as Picasso and Magritte have been used in advertising.
About the author:
Stéphane Pincas and Marc Loiseau are advertising veterans from Paris, having worked over three decades in top creative departments and on social research respectively. During their long period in the industry, mostly at the fourth largest communication group Publicis, they have helped to build some legendary French brands nationally and internationally. Their in-depth knowledge of the field and their personal adventures are reflected in this publication.
Facts Leaf through! A History of Advertising
Pincas, Stéphane / Loiseau, Marc
Hardcover 24 x 28 cm, 336 pages, $ 39.99
ISBN: 978-3-8365-0212-2
Edition: English
Buy at Amazon
Audio
Videos
Events (1 items)Book Presentation
Stéphane Pincas and Marc Loiseau booksigning in Paris for "A History of Advertising"
September 24, 2008
Drugstore Publicis, 133 avenue des Champs-Elysées, 75008 Paris. Phone (book store): + 33 1 44 43 66 26, France
Reviews (4 items)"Introduites sous forme chronologique, les marques, représentées par des agences telles que Saatchi & Saatchi, Leo Burnett, BBH ou Benton & Bowles, racontent leur propre genèse. Perçus aujourd'hui comme des icônes attachantes et populaires, les univers de marques sont décryptés sur plusieurs générations à travers leurs mascottes et leurs jingles sonores."
Etapes, Paris, France
See all (4 items)
Clippings (11 items)Taschen-Buch zur Geschichte und Evolution der Werbung
macwelt.de, Germany, July 11, 2008
View Webpage
See all (11 items)
Related (2 items) Reading Room
Brand identity
By Stéphane Pincas and Marc Loiseau. Excerpt from the introduction of the book 'A History of Advertising'
eCards
eCard 'History of Advertising'
The American Meat Institute, 1944, created by Leo Burnett
See also (2 items) Advertising Now! Online
Ads in cyberspace: the best campaigns on the web today
Advertising Now! Print
The art of selling: today’s most effective and original ads
A History of Advertising
Hardcover, 24 x 28 cm (9.4 x 11 in.), 336 pages
$ 39.99
$ 39.99
The legendary campaigns and brands of advertising's modern history
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