Kevan Reagan to sign and launch "Alex Steinweiss, Inventor of the Modern Album Cover" at TASCHEN Store Beverly Hills

The TASCHEN Store Beverly Hills will host author Kevin Reagan on December 3rd from 7-9pm, as he signs copies of his new remarkable graphic design collector's edition book "Alex Steinweiss, Inventor of the Modern Album Cover". This will be the official launch party for the book and the first TASCHEN collector's edition event that the TASCHEN Store Beverly Hills will do this year.

Alex Steinweiss invented the album cover as we know it, and created a new graphic art form. In 1940, as Columbia Records’ young new art director, he pitched an idea: Why not replace the standard plain brown wrapper with an eye-catching illustration? The company took a chance, and within months its record sales increased by over 800 per cent. His covers for Columbia—combining bold typography with modern, elegant illustrations—took the industry by storm and revolutionized the way records were sold.

This tome includes essays by three-time Grammy Award-winning art director/designer Kevin Reagan and graphic design historian Steven Heller; Steinweiss’ personal recollections from an epic career; and extensive ephemera from the Steinweiss archive, most of it never before published.

Kevin Reagan is a triple Grammy Award-winning art director, also honored by the AIGA, Print, and Communication Arts. As former art director of Geffen, MCA, and Maverick, he designed packages for Madonna, Beck, Sonic Youth and many others.

This event is free and open to the public. Space will be limited however, so please rsvp to Store-Beverly(at)taschen.com to ensure your admittance.