Sugar-coated memories
Excerpt from the book 'Krazy Kids's Food!' by Steve Roden
Page [1] [2]
As the 1970s rolled around, oddball products like Koogle, a flavored peanut butter spread, hit the shelves with its pitchman-a three-eyed monster who sang like Satchmo. The Freakies were a family of monsters who lived in a "freakie tree", and Ralston produced a cereal of the same name. After Hollywood gave Willy Wonka his own movie, Quaker turned him into an animated character promoting his own line of candy. Now that man had actually landed on the moon, advertisers could use the reality of space travel as a new marketing tool. In the 1950s, companies had hawked outer space via cartoon aliens and comic book imagery of space-helmeted kids zooming away from earth. The 1970s brought us Space Food Sticks, a kids' food product from Pillsbury that had originally been developed for real US astronauts.
All of the items pictured in this book were meant to have a very short life span - to appear on the grocery store shelves, get sold and eaten, and then the packaging was meant to be thrown away. For over fifteen years we have collected thousands of products. This book is a small sampling of the items produced from the 1930s up to the 1970s. Everyone has different memories of childhood; hopefully you will find some of the products you enjoyed and a few you wished your mom would have bought for you.
Page [1] [2]
Page [1] [2]
As the 1970s rolled around, oddball products like Koogle, a flavored peanut butter spread, hit the shelves with its pitchman-a three-eyed monster who sang like Satchmo. The Freakies were a family of monsters who lived in a "freakie tree", and Ralston produced a cereal of the same name. After Hollywood gave Willy Wonka his own movie, Quaker turned him into an animated character promoting his own line of candy. Now that man had actually landed on the moon, advertisers could use the reality of space travel as a new marketing tool. In the 1950s, companies had hawked outer space via cartoon aliens and comic book imagery of space-helmeted kids zooming away from earth. The 1970s brought us Space Food Sticks, a kids' food product from Pillsbury that had originally been developed for real US astronauts.
All of the items pictured in this book were meant to have a very short life span - to appear on the grocery store shelves, get sold and eaten, and then the packaging was meant to be thrown away. For over fifteen years we have collected thousands of products. This book is a small sampling of the items produced from the 1930s up to the 1970s. Everyone has different memories of childhood; hopefully you will find some of the products you enjoyed and a few you wished your mom would have bought for you.
Page [1] [2]
Krazy Kids' Food! - Vintage Food Graphics
Flexicover, 14 x 19.5 cm (5.5 x 7.7 in.), 192 pages
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$ 9.99
Icons
$ 9.99
Mid-century American junk food heaven
