Mid-Century Ads - Reviews (13)
| „Don Draper lässt grüssen: eine hochwertige Bildband-Box zeigt Bestleistungen amerikanischer Printwerbung aus der Ära der Mad Men – als Werber noch auf eine Big Idea setzten und Anzeigen elektrische Schreibmaschinen, Pan American Airways oder Karmann Ghia anpriesen.”— Werben & Verkaufen, München, Germany |
| "Another winner from TASCHEN, this two-volume set chronicles America’s love affair with consumerism, which blossomed in the decades following World War II. Stylish and evocative magazine advertising, dubbed “colorful capitalism,” was then the golden standard for modern marketing... Mid-Century Ads is replete with snappy slogans – ‘Does she…or doesn’t she?’ – and crisp, forward-looking images of everything from cars to toothpaste, air travel to home appliances, vividly showcasing the plethora of goods and services that American consumers yearned for."— Modernism Magazine, New Jersey, United States |
| "From TASCHEN books: Gleaned from thousands of images, this companion set of books offers the best of American print advertising in the age of the ‘Big Idea.’ At the height of American consumerism magazines were flooded with clever campaigns selling everything from girdles to guns... Also included is a wide range of significant advertising campaigns from both eras, giving insight into the zeitgeist of the period. Bursting with fresh, crisp colors, these ads have been digitally mastered to look as bright and new as the day they first hit newsstands."— Unison.com, St. Petersburg, Russian Federation |
| "Esteemed art/porn/art publisher TASCHEN has recently published Mid-Century Ads: Advertising From the Mad Men Era, a timely two-volume 720 page edition (one for “The Fifties” and one for “The Sixties”) featuring large reproductions of many documentarily interesting, visually striking, remarkable print ads, great and not so great, from each titular decade."— City Paper, Baltimore, United States |
| "Si la exitosa serie Mad Men puso el foco sobre la publicidad en su época dorada, estos dos tomos recopilan toda la información como para que o quede duda que, en efecto, fue su época dorada."— 90+10, Buenos Aires, Argentina |
| "Behind the whiskey, Lucky Strikes, unmitigated sexism, and secret pregnancies, it’s easy to forget what Mad Men is actually about: advertising. So take a trip back to the days when tumblers were for whiskey with this handsome coffee-table topper, Mid-Century Ads: Advertising from the Mad Men Era, available now for preorder. Jammed with ads from the 50′s and 60′s, TASCHEN’s tribute to the early days of consumerism holds thousands of images, covering everything from liquor and smokes to cars, movies, and even war bonds."— Liftluxedaily.com, United States |
| "Cette compilation de 720 pages se feuillette avec jubilation et, cerise sur le gâteau, les documents présentés ont été numérisés et rafraîchis pour leur rendre le même éclat que le jour où ils sont arrivés en kiosque."— Weekend Le Vif L’Express, Bruxelles, Belgium |
| "Voici un ouvrage sur la publicité américaine dans la presse des années 1950-60. Deux volumes se penchent sur le zénith du consumérisme américain. Ces indicateurs optimistes dressent un tableau fascinant du capitalisme dominant l’esprit des années 1950-60."— Miles, Bruxelles, Belgium |
| „Die smarteste US-Werbung der 50er- und 60er- Jahre ist in diesem zweibändigen Werk versammelt. Bestleistungen aus einer Ära, als Firmen und ihre Agenturen noch auf die eine, die big idea, setzten.”— Dex Magazin, Düsseldorf, Germany |
| „Das unglaublich unterhaltsame Werk ist eine Hommage an die US-Reklamefritzen der 50er und 60er. Zigaretten, Alkohol, Autos mit Heckflossen und technische Raffinessen einer fortschrittsfanatischen Zeit – all das haben sie ihrer Zeit ins rechte Licht gerückt und mit erstaunlich ausladendem Copytext versehen.”— ramp, Reutlingen, Germany |
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The Circus. 1870s–1950s Hardcover in slipcase, 9.9 x 15.0 in., 544 pages, $ 69.99 The history and legacy of the circus |
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Coming soon Magic. 1400s–1950s Hardcover in slipcase, 9.9 x 15.0 in., 544 pages, $ 69.99 Illusion, enchantment, and wonder. The world’s greatest magicians from the Middle Ages through the 1950s |