Mid-Century Ads - Reviews (11)
| "If you love advertising from America’s mid-century modern era, newly returned TV show Mad Men, then you’ll love this new book from TASCHEN which celebrates some of the great print adverts of the period."— Classic American Magazine, Manchester, United Kingdom |
| „Auf 720 Seiten präsentiert Jim Heimann in diesen beiden Bänden großformatige Anzeigen aus US-Magazinen jener Zeit. Manche davon sind so liebevoll verrückt, dass die Benennung dieser Werbejahre als 'Mad Men Era' mühelos nachvollziehbar wird. Der Bildbearbeiter des Jahres 2012 findet dort jede Menge Anregungen für eigene nostalgische Gestaltungen für Bild, Farbgebung und Typo.”— Docma, Hamburg, Germany |
| „Ein Doppelband versammelt, wonach Amerika sich in den Fünfzigern und Sechzigern sehnte: Zigaretten, Alkohol, Autos.”— www.musikexpress.de, Berlin, Germany |
| "Advertising from the Mad Men Era is a two volume collection of fascinating advertisements from the 50s and 60s. It's a collection of thousands of images; this companion set of books offers the best in American print advertising in the age of the "Big Idea". It captures the colorful capitalism that dominated the 50s and 60s and shows the height in which magazines were flooded with campaigns selling everything from girdles to guns. It also includes a wide range of significant advertising campaigns from both eras; giving you an insight into the zeitgeist of the time but it won't be available until February 2012. You'll have to wait 2 months to get a copy but I think it would be worth the wait."— Thecollectiveloop.com, |
| "Un libro de TASCHEN analiza los anuncios de Don Draper. Anuncios que TASCHEN recopila en dos volúmenes titulados Advertising from the Mad Men Era."— Spain TV Mania, Madrid, Spain |
| "E agora os comerciais. Dois volumes de TASCHEN contam a historia da publicidade impressa no mercado norte-americano nos anos 50 y 60. À boleia da conhecida e premiada serie televisiva Mad Men. Selecionados a partir de millares de ejemplos, sao reproducidos centenas de anunciosque revelam as mudanzas introduzidaspelas cabeças pensantes das mayores agencias, como Hewitt, a Ogilvy e Benson & Mather."— UNIBANCO Magazine, Lisbon, Portugal |
| „Es macht wahnsinnig viel Spaß diese Bücher anzugucken... Wunderbares, opulentes und nachdenklich machendes Werbebuch.”— Deutschlandradio Kultur, Berlin, Germany |
| „Clevere Werbeanzeigen: ein zweiteiliger Bildband zeigt jetzt die Bestleistungen der innovativsten Werbeagenturen der New Yorker Madison Avenue... Ein aufschlussreicher Einblick in die Wünsche und Verheißungen der US-Bürger... Ausdruck von Optimierung und uneingeschränkter Konsumbegeisterung.”— Kulturzeit, 3sat, Mainz, Germany |
| "I approached this undoubtedly impressive two-volume publication by TASCHEN with a certain sense of trepidation... I was pleasantly surprised when I went through these pages to find an excellent selection of ads from the 50s and 60s... There are excellent introductions to each volume by Steve Heller, who gives a superb overview of the time and the context... these two volumes are surely worth adding to one’s collection."— Luzers International Archive, New York, United States |
| „Zwei bildgewaltige Bücher, als würde man in eine Zeitmaschine steigen.”— Wohnrevue, Urdorf, Germany |
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The Circus. 1870s–1950s Hardcover in slipcase, 9.9 x 15.0 in., 544 pages, $ 69.99 The history and legacy of the circus |
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Coming soon Magic. 1400s–1950s Hardcover in slipcase, 9.9 x 15.0 in., 544 pages, $ 69.99 Illusion, enchantment, and wonder. The world’s greatest magicians from the Middle Ages through the 1950s |