Mid-Century Ads - Reviews

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"If you're a graphic design nerd, a marketing guru looking for a coffee table book or just a lover of pop Americana, trust us, you want this for your collection."— Huffingtonpost.com, New York, United States
"Desde que comenzara a emitirse en Estados Unidos en el año 2007, la serie televisiva Mad Men, inspirada en el mundo de la publicidad en los años 60, está indisolublemente unida a los anuncios que se hacían en aquella época. Mad Men se ha convertido en la expresión perfecta para denominar la publicidad de este periodo, plagada de clichés sexistas y machistas. El libro Advertising from de Mad Men Era, editado por TASCHEN, recoge los mejores anuncios."— Marketing Directo, Madrid, Spain
"Advertising from the Mad Men Era is a two volume collection of fascinating advertisements from the 50s and 60s. It's a collection of thousands of images; this companion set of books offers the best in American print advertising in the age of the "Big Idea". It captures the colorful capitalism that dominated the 50s and 60s and shows the height in which magazines were flooded with campaigns selling everything from girdles to guns. It also includes a wide range of significant advertising campaigns from both eras; giving you an insight into the zeitgeist of the time but it won't be available until February 2012. You'll have to wait 2 months to get a copy but I think it would be worth the wait."— Thecollectiveloop.com
"The golden age of advertising has come and gone, but TASCHEN Books is preparing to release a collection of digitally mastered advertisements from the Mad Men era. The book showcases a multitude of campaigns that give insight into consumerism ethos prevalent at the time."— trendhunter.com, United States
"Behind the whiskey, Lucky Strikes, unmitigated sexism, and secret pregnancies, it’s easy to forget what Mad Men is actually about: advertising. So take a trip back to the days when tumblers were for whiskey with this handsome coffee-table topper, Mid-Century Ads: Advertising from the Mad Men Era, available now for preorder. Jammed with ads from the 50′s and 60′s, TASCHEN’s tribute to the early days of consumerism holds thousands of images, covering everything from liquor and smokes to cars, movies, and even war bonds."— Liftluxedaily.com, United States
"It’s a fascinating insight into life half a century ago. And for a really authentic experience, we’d recommend reading it as you enjoy an Old Fashioned."— Shortlist, London, United Kingdom
"... a collection of Stirling Cooper Draper Pryce-worthy campaigns from the Fifties and Sixties. While we're partial to Campbell's "Soup on the rocks" ("Mm Mm, Good!") our favourite is David Ogilvy's eye-patch clad "man in the Hathaway shirt". As Don might say: "This book isn't a space ship... it's a time machine."— GQ.com, London, United Kingdom
"La gran idea publicitaria. Campañas en tiempos de Mad Men. Editada por TASCHEN, esta explosión creativa, en una época en que el límite era la luna (literalmente), se extendía a territorios tan complejos como las fajas o las armas. Además, la publicidad se veía avalada por las ventas gracias al apogeo del consumismo y el capitalismo en un país que ya empezaba a soñar con el fin de la Guerra Fría."— El País Semanal, Especial Hombres, Madrid, Spain
"Durante los años 50 y 60 el mundo de la publicidad sufrió un vuelco y sus mensaje se vivieron mucho más agresivos. En el libro Mid-Century Ads: Advertising from the Mad Men Era
descubrirás las campañas más relevantes de su historia."
— Mujer Hoy, ABC, Madrid, Spain
"La publicidad de los auténticos Mad Men. Cuando la quinta temporada de los Mad Men está a punto de llegar a las pantallas norteamericanas, la editorial TASCHEN saca a la venta los gruesos volúmenes dedicados a la publicidad de los 50 y los 60. El título del libro, Mid-Century Ads: Advertising in the Mad Men Era es explícito y abarca las campañas de más éxitos de aquella época, las más escandalosas y sobre todo, las más innovadoras."— Yo Dona, El Mundo, Madrid, Spain
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Mid-Century Ads (Jumbo, TASCHEN 25 Edition)

Mid-Century Ads

Jim Heimann, Steven Heller
Hardcover, 2 vols. in slipcase, 9.4 x 13.2 in., 720 pages
$ 59.99
Multilingual Edition: English, French, German
Availability: In Stock
  • See also
An American Odyssey (XL-Format)
New! An American Odyssey
Hardcover with fold-outs, 11.4 x 15.6 in., 612 pages
$ 200

Produced by the Detroit Photographic Company between 1888 and 1924, these rediscovered Photochrom and Photostint postcard images are the very first color pictures of North America. Covering people, places and legendary locales, they provide an epic panorama of the New World of our past. 
Norman Mailer. JFK. Superman Comes to the Supermarket (XL-Format)
Coming soon Norman Mailer. JFK. Superman Comes to the Supermarket
Hardcover, 11.4 x 15.6 in., 370 pages
$ 150

Norman Mailer’s pro-JFK profile and seminal New Journalism showpiece “Superman Comes to the Supermarket,” originally published in Esquire in 1960, now rediscovered in photo book form. Alongside the complete Mailer portrait of JFK as the “existential hero,” see Kennedy’s campaign and personal life captured by such photojournalistic greats as Cornell Capa, Jacques Lowe, Paul Schutzer, and Garry Winogrand.