Advertising Now! Online
Ads in cyberspace: the best campaigns on the web today
This second installment in TASCHEN’s advertising series joins Advertising Now! Print and the forthcoming Advertising Now! TV Commercials to provide a complete study of commercial communication in the world today. Divided into chapters by subject (from food and beverage to electronics, clothing, and more), this tome examines the most effective and important online ad campaigns by exploring the work of the globe’s top award-winning agencies, including DM9, Tribal DDB, OgilvyOne, LOWE Tesch, and 2020 London. With each chapter containing an article from one of the agencies, you’ll learn not only what the biggest campaigns are, but also what it takes to create them. From Nike to Coca Cola, FIFA, and the WWF, these are the ads that are defining the face of online advertising.
The book will come with a DVD featuring the navigation of most of campaigns as well as interviews with creative directors and films produced for the internet.
About the editor:
Julius Wiedemann was born in Brazil, studied graphic design and marketing, and was an art editor for digital and design magazines in Tokyo. His many TASCHEN digital and media titles include Animation Now!, Advertising Now! the Web Design series, and 1000 Favorite Websites.
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Advertising Now! Online
Wiedemann, Julius (Editor)
Flexicover, with DVD, 19.6 x 24.9 cm (7.7 x 9.8 in.), 448 pages $ 39.99 |
- Reviews (17 items)
"Un'analisi completa e approfondita sulla comunicazione commerciale presente oggi nel web. Il libro esamina le campagne più interessanti ed efficaci raccolte in sei capitoli divisi per genere: cibo, vestiario, elettronica etc. , con un occhio dir di riguardo alle pluripremiate agenzie di comunicazione quali DM9, Tribal DDB, Ogilvyone, LOWE tesch e 2020 London. In allegato un dvd con interviste, filmati e la presentazione delle migliori rassegne."
Internet Magazine, Milano, Italy
Internet Magazine, Milano, Italy
- Clippings (9 items)
- See also (12 items)
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Advertising Now! Print The art of selling: today's most effective and original ads |
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Advertising Now! TV Commercials From Apple to Volkswagen via public awareness, the very best of today's TV commercials, with accompanying DVD |
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Guidelines for Online Success The dos and don’ts of web entrepreneurship |