70s Cars

Cars in the Age of Aquarius

During a decade of tumultuous change that gave us disco and optional 8-track tape decks, the seventies would also witness the demise of muscle cars and the birth of the economy car. And with an influx of imports from Europe and Japan there was more choice than ever. 70s Cars has them all—from luxury models like the Cadillac Eldorado convertable, Chysler Cordoba (with rich Corinthian leather!), and a "smaller" Lincoln Versailles, to fuel-conscious subcompacts like the Pinto, Vega, "Le Car," and the Datsun 210. Also featured in this collection of over 175 auto advertisements are the AMC Gremlin, Ford Futura, Oldsmobile Cutlass, Plymouth Volaré, Subaru ("not a Japanese Beetle"), and Volkswagen Rabbit.

About the Series:
More bang for your buck! "... a fast-food, high-energy fix on the topic at hand." The New York Times Book Review

About the editor:
Cultural anthropologist and graphic design historian Jim Heimann is Executive Editor for TASCHEN America, and author of numerous books on architecture, pop culture, and the history of the West Coast, Los Angeles, and Hollywood. His unrivaled private collection of ephemera has been featured in museum exhibitions around the world and dozens of books.

About the author:
After working as the editor of Custom Car magazine, Tony Thacker edited and published more than 50 automotive and motorcycle books for Osprey Publishing. He is currently the vice president of Marketing at the SO-CAL Speed Shop in California and has written more than a dozen books.