The Golden Age of Advertising - the 50s
TASCHEN 25 - Special edition!
As McCarthyism swept across the United States and capitalism was king, white America enjoyed a feeling of pride and security that was reflected in advertising. Carelessly flooding society with dangerous misinformation, companies in the 50s promoted everything from vacations in Las Vegas, where guests could watch atomic bombs detonate, to cigarettes as healthy mood-enhancers, promoted by a baby who claims his mother feels better after she smokes a Marlboro.
In this 25th anniversary special edition, you'll find ads for cars, travel, technology, liquor, cigarettes, movies, appliances, furniture, war bonds, toothpaste, you name it—the full spectrum of products and services available to the eager American consumer. These ads portray an accurate picture of the colorful capitalism that dominated the spirit of the 50s. Bursting with fresh, crisp colors, these ads have been digitally mastered to look as bright and new as the day they first hit the newsstands.
About the editor:
Cultural anthropologist and graphic design historian Jim Heimann is Executive Editor for TASCHEN America, and author of numerous books on architecture, pop culture, and the history of the West Coast, Los Angeles and Hollywood. His unrivaled private collection of ephemera has featured in museum exhibitions around the world and dozens of books.
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 The Golden Age of Advertising - the 50s
Heimann, Jim (ED)
Hardcover, 16.7 x 21.7 cm (6.6 x 8.5 in.), 352 pages $ 14.99 ISBN: 978-3-8228-4090-0 Multilingual Edition: English, French, German Availability: Not in Stock |
- Reviews (1 items)
"Devenir fan. Décoration (avec le renouveau des meubles signés Jean Prouvé, Charlotte Perriand ou Charles Eames), Cinéma (avec le film OSS 117), ou encore mode féminine (avec l`engouement pour les ballerines rondes ultraplates): les années 50 sont partout…Si vous aussi vous faites partie des fans des fifties, ce livre est fait pour vous: The Golden Age of Advertising – the 50`s. Ce recueil de publicités des années 50 nous replonge dans l`univers de jeunesse dorée des Trente Glorieuses: une Amérique insouciante qui vante les mérites d`un capitalisme aux allures débonnaires et optimistes… Jim Heimann, l`auteur de cet ouvrage, est designer graphique à Los Angeles, mais aussi écrivain, historien, et professeur au Art Center College of Design in Pasadena: autant d`atouts pour réaliser un livre particulièrement complet et documenté sur cette période!"
agnesbourgeon.fr, France
agnesbourgeon.fr, France
- Clippings (1 items)
- See also (10 items)
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All-American Ads 1900-1919 The dawn of consumerism: when ads were works of art |