Advertising Now! TV Commercials

As Seen On TV!

From Apple to VW, the very best of today's television commercials

For anyone interested in inventive commercials, this book covers the best contemporary examples from around the world

The very best TV commercials are masterpieces of the art, 30- or 60-second films that make us think, and rethink our attitudes towards a certain brand, product or service. Whether it’s selling the latest Nike sneaker or raising awareness about the danger of speeding, a commercial must communicate its message in under a minute, and only the sharpest creative minds achieve the perfect balance of novelty, entertainment, information and emotional impact. This book-and-DVD package gathers many of the world's best commercials of recent years, in chapters organized by subjects, such as food & beverage, health & beauty, social & political, technology, and transport. Also included are screenshots, descriptions of each spot, and a credit list.

Over 80 commercials featured in the book are included on the accompanying DVD

About the editor:
Julius Wiedemann was born in Brazil, studied graphic design and marketing, and was an art editor for digital and design magazines in Tokyo. His many TASCHEN digital and media titles include Animation Now!, Advertising Now!, the Web Design series, and 1000 Favorite Websites.

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Advertising Now! TV Commercials

Wiedemann, Julius (Editor)
Miscellaneous / Miscellaneous
Flexicover, with DVD, 19.6 x 24.9 cm (7.7 x 9.8 in.), 384 pages
$ 39.99

Reviews (11 items)

"Manchmal kann es sich doch lohnen einfach dran zu bleiben. Ein neues Buch versammelt jetzt eine Auswahl der weltbesten Werbung."
Berliner Kurier, Berlin, Germany

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Clippings (6 items)

Advertising Now. TV Commercials
featheredquill.com, United States, August 22, 2009

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See also (12 items)

	Coming soon D&AD 2009, The Best Advertising and Design in the World TASCHEN has teamed with D&AD to make its previously exclusive and highly-coveted Annual – featuring the year’s best creative work – available to the public
	Advertising Now! Online Ads in cyberspace: the best campaigns on the web today
	Brand Identity Now! In-depth analysis of the world's leading brands and communications campaigns: Brand Identity Now! is the principal work of reference in its field.
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