American Ads of the 80s - Reviews
"...All American Ads of the 80s is the equivalent of catching Ab Fab on reappear when you've just been dumped. If your heart warms with nostalgia at the memory of those many Calvin Klein underwear ads, baggy acid-wash jeans and Tiffany, or if you still think Knight Rider, Barbara Streisand's Memories album and break dancing are totally awesome, then this book is for you."Gay Times, LondonUnited Kingdom |
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"Mitunter erzählen Anzeigen mehr über ein Jahrzehnt als Abhandlungen: Jim Heimann hat die Werbung der 80er versammelt, jener ‚Star-Wars`– Jahre, als Reagan den Kommunismus bezwang."Stern, HamburgGermany |
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"People old enough to remember boom boxes, Renault`s Le Car, the Sony Betamax and those clunky, primitive machines called typewriters probably haven`t seen any of those items in years. And younger folks might have never even heard of them. 80s: All American Ads, edited by Jim Heimann, offers a pop-culture refresher course for not-so-oldsters."Associated Press, New YorkUnited States |
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"Social History comes in many forms: diaries, novels, newspapers, photographs and....advertisements. In the ads of decades past we can see what people wore and what they drove, what attitudes they struck and what gestures they made. We can also see, of course, the goods that a consumer might covet and the strategies that companies might use to sell them. In the past few years the publisher TASCHEN has offered by-the-decade collections of American advertising, starting with the 1920s. It arrives at the 1980s with 80s: All-American Ads, edited by Jim Heimann and beautifully printed on glossy, heavy stock. Like its predecessors, the book is a vivid snapshot of a decade`s sense of style, not to mention its consumerist obsessions."Wall Street Journal, New YorkUnited States |
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"Gli All American Ads di TASCHEN sono un prezioso scrigno di memorie. Americane, è vero, ma non solo. Ogni volume della collana è dedicato alla comunicazione visiva di un decennio del Novecento: attraverso le immagini pubblicitarie rievoca atmosfere e mode, ma anche esigenze percepite in un certo periodo come prioritarie, temi e problemi di attualità. I libri sulle decadi più vicine all'oggi, poi, come il recente 80s sono espressione di una cultura che si avvia alla globalizzazione."Arte, MilanoItaly |
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"TASCHEN's latest edition of All-American Ads, with a focus on the eighties, is a heavy tome.Yet only on the amount of examples included the breadth of ad-artwork gives the breadth of art work gives the reader a good overview of that decade in American life, but the general quality of design and style emanating from this decade comes across as busy and shallow. We are left in no doubt that the eighties was an overtly selfish, vacuous time.The majority of these advertisements reflect that in all their self-obsessed vainglory."NvTv "Exchange Place" Show, BelfastUnited Kingdom |
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"Les années 80 sont loin d`avoir aux Etats-Unis une connotation aussi sexy que les trois décennies qui les ont précédées, autant dans le contexte politique et économique que dans celui de l`automobile. En ce qui concerne ce domaine, ce septième volume de compilations de publicités d`époque vous montre comment l`industrie automobile américaine se vautre dans le luxe décadent et les moteurs dégonflés, tandis que les japonaises et les européennes envahissent le marché. Pour le reste, savourez les miroirs aux alouettes d`une société de consommation tournant à plein régime. Tout cela est encore si près de nous, et déjà bientôt nostalchic."Nitro, Saint-CloudFrance |
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"Für achtziger Jahre Liebhaber ist dieses Buch ein absoluter Pflichtkauf. Hier reiht sich kultige Werbung direkt neben (aus heutiger Sicht) unglaublichen Geschmacklosigkeiten ein, die die 80er Jahre so anders und liebenswert machten. Dieses Buch löst unzählige Aha-Effekte aus, die einen die Freudentränen in die Augen schießen lassen."Encore Magazine, BerlinGermany |
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"Les années 80 resteront dans les mémoires comme celles de l`excès, du libéralisme et d`un besoin irrépressible d`innover. All-Americain Ads 80s vous invite à replonger au cœur de cette décennie à travers la publicité, le design, la mode, les séries TV, le cinéma, la conquête du ciel et la politique."Computer Arts, ParisFrance |
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"Editor Jim Heinmann and author Steven Heller have compiled another trove of advertising goodies: this time from the 1980s. While a great visual record of print advertising of the time, it`s also a social history of the products being sold to Reagan's America."Creative Review, LondonUnited Kingdom |
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American Ads of the 80s
Heimann, Jim (Editor)
Heller, Steven Flexicover, 19.6 x 25.5 cm (7.7 x 10 in.), 608 pages $ 39.99 |
- Clippings (8 items)
From Betamax to 'Dynasty', relive '80s through ads
Atlanta Journal Constitution, United States, November 18, 2005
Atlanta Journal Constitution, United States, November 18, 2005
- See also (5 items)
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Shop America. Midcentury Storefront Design 1938-1950 Window shopping |
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Advertising Now! Print The art of selling: today's most effective and original ads |
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All-American Ads 1900-1919 The dawn of consumerism: when ads were works of art |