English
All-American Ads 1900-1919
The dawn of consumerism: when ads were works of art
A far cry from the aggressive ads we`ve become used to, American print advertisements from the first two decades of the 20th century were almost shockingly pleasant. Intricately designed and beautifully illustrated, often in the art nouveau style popular at the time, four-color, full-page magazine advertisements were welcome respites from the bland, text-filled pages among which they appeared. Sales pitches were earnest and friendly; beer, for example, was billed as "The Evening Glass of Cheer" and toothpaste was described as "Delicious Ribbon Dental Cream"—perhaps not the catchiest slogans, but they were on to something. The American consumerist boom of the 20th century was just beginning and advertising was getting its sea legs. From motorcars to hair tonics to steamship cruises to Coca-Cola ("After the theatre drink a glass… it relieves fatigue"), America was peddling its wares in style and setting an example of how to advertise in the modern age. This exhaustive compendium of ads from the period—many of which haven`t been seen for over eight decades—is a fascinating reminder of surprisingly simpler times and a rediscovery of a forgotten age in advertising history.
About the editor:
Jim Heimann is Executive Editor for TASCHEN America in Los Angeles and the author of numerous books on architecture, popular culture, and Hollywood history.
About the author:
Steven Heller, a senior art director of the New York Times and co-chair of the School of Visual Arts MFA Design program, is the author of over one hundred books on design, popular culture, and satiric art. In addition to writing for over a dozen TASCHEN titles, his recent books include Design Literacy Second Edition, Stylepedia, and The Education of a Graphic Designer.
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All-American Ads 1900-1919
Heimann, Jim (ED)
Heller, Steven / Heller, Steven Flexicover 7.7 x 10 in., 640 pages, $ 39.99 |
- Reviews (2 items)
"Heimann presenta en este libro una visión radicalmente distinta a la que nos hemos acostumbrado, sobre anuncios impresos de las dos primeras décadas del siglo XX en EEUU en los que una amabilidad sorprendente predominó. Es un exhaustivo compendio de anuncios de época, muchos de los cuales no se habían vuelto a ver en los últimos 80 años, por lo que constituye una fascinante evocación de un tiempo más sencillo y un redescubrimiento de una era olvidada de la historia de la publicidad."
Proyectodiseño, Bogotá, Colombia
Proyectodiseño, Bogotá, Colombia
- Clippings (3 items)
All-American Ads 1900-1919
Fucsia, Colombia, January 01, 2006
Fucsia, Colombia, January 01, 2006
- See also (6 items)
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Shop America. Midcentury Storefront Design 1938-1950 Window shopping |
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Advertising Now! Print The art of selling: today’s most effective and original ads |
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All-American Ads of the 20s Advertising for the Jazz Age |