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All-American Ads of the 20s

The Roaring Twenties


Prohibition made liquor illegal and all the more fun to drink. Speakeasies, luxury cars, women's liberation, bathtub gin and a booming economy kept the country's mood on the up-and-up. Women sheared off their locks and taped their chests, donning flapper dresses and dancing the Charleston until their legs gave out. Gangsters flourished in big cities and gangster movies flourished in Hollywood. It was the roaring twenties in America: a singular time in history, a lull between two world wars and the last gasp before the nation's descent into the Great Depression. Forging the way into the future like a modern ocean liner in a sea of antiquity, advertising in the 20s sought to bring avant-garde into the mainstream—which it did with great success.

About the editor:
Cultural anthropologist and graphic design historian Jim Heimann is Executive Editor for TASCHEN America, and author of numerous books on architecture, pop culture, and the history of the West Coast, Los Angeles, and Hollywood. His unrivaled private collection of ephemera has been featured in museum exhibitions around the world and dozens of books.

About the author:
Steven Heller, co-chair of the School of Visual Arts MFA Designer as Author Program, writes the "Visuals" column for the New York Times Book Review, and is the author of 120 books on design, illustration, and satiric art.
Facts
All-American Ads of the 20s

All-American Ads of the 20s

Heimann, Jim (Editor)
Heller, Steven
Flexicover, 19.6 x 25.5 cm (7.7 x 10 in.), 640 pages
$ 39.99

ISBN: 978-3-8228-2511-2
Multilingual Edition: English, French, German, Japanese, Spanish
Availability: Not in Stock
  • Reviews (9 items)toggle
"Ein toller Querschnitt der Werbung aus den 20er Jahren - wie alle anderen Bände der Serie ein Fundus an Inspiration."
Designbooks, Köln, Germany
  • Clippings (3 items)toggle
Jeep - Brand History
CJ-Style, Japan, November 15, 2004
  • See also (6 items)toggle
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