Elvgren

Large-format hardcover edition at a special bestseller price

Post-depression America was in desperate need of a defining iconography that would lift it out of the black and white doldrums, and it came in the form of Gil Elvgren's Technicolor fantasies of the American dream. His technique—which earned him a reputation as "The Norman Rockwell of cheesecake"—involved photographing models and then painting them into gorgeous hyper-reality, with longer legs, more flamboyant hair and gravity-defying busts, and in the process making them the perfect moral-boosting eye-candy for every homesick private.

"Glamour is back... TASCHEN offers us a look back at these calendar and advertisement goddesses of which Gil Elvgren is king." erotisme-fr.com, France

The authors:
Charles G. Martignette was an art dealer and collector of original paintings by 20th century American illustrators and artists. His gallery in Hallandale Beach, Florida, housed the world’s largest collection of commercial illustration art. As of 1975 he published numerous articles about magazine, advertising, calendar, pulp, paperback, glamour and pin-up art. Paintings from his collection have been exhibited at the Smithsonian Institution as well as many other American and European museums. Charles G. Martignette died in 2008 in Hallandale, Florida.

Louis K. Meisel, owner-manager of one of the oldest galleries in New York’s Soho, has published several books and articles on contemporary art. In addition to art, he collects pin-up work.

TASCHEN 25

Elvgren

Charles G. Martignette, Louis K. Meisel
Hardcover, 8.9 x 11.8 in., 272 pages, $ 14.99

Reviews

"Parmi les incontournables à petit prix figurent deux superbes ouvrages des éditions TASCHEN disponibles sur amazon.fr ou dans toutes les bonnes librairies. Il s'agit du très fameux livre L'Age d'or de la Pin-up américaine et de Gil Elvgren - the complete pin-ups. Les 380 pages du premier livre nous plongent dans l'univers des meilleurs illustrateurs américains des années '30 à '60, classés par ordre alphabétique de Rolf Armstrong à Ted Whiters. Tout aussi richement illustré, le second livre retrace l'intégralité de la carrière de Gil Elvgren sur 270 pages. Les deux bouquins offrent aux lecteurs des textes historiques très complets en français." Kustom Garage, Paris, France

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See also

	The Big Book of Legs Hardcover, 11.8 x 11.8 in., 372 pages, $ 59.99 Lovely Legs: From the Tip of the Toes to the Top of the Hose. Running the gamut of gorgeous gams
	TASCHEN 25 The Great American Pin-Up Hardcover, 9.4 x 12.4 in., 280 pages, $ 19.99 Buxom bombshells. Pictures from an age when eroticism was still innocent
	TASCHEN 25 1000 Pin-Up Girls Softcover, flaps, 5.5 x 7.7 in., 576 pages, $ 14.99 Never show everything.
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